International Sales Representative – Climbing Industry

Circle is a project carried by RWY a new company launched to shake up the climbing industry by introducing the virtual route setting.

Circle has been imagined by core players of the industry and is going to be launched early 2026.

Circle's commercial relationships will be mostly B2B, but with a high visibility towards the climbers community.

We are seeking an international sales representative to:

• Build and structure the company's sales function from the ground up.

• Develop our presence in both domestic and international markets (Europe, North America, Asia, as relevant).

• Engage a community around our brand, aligning with climbing values: perseverance, environmental respect, and team spirit.

Key Responsibilities:

1. Sales Function Development

• Define the sales strategy (targets, distribution channels, pricing, key selling points).

• Implement tools for tracking (CRM, reporting, sales processes).

• Identify and select strategic partners (distributors, retailers, brand ambassadors).

2. Business Development

• Prospect and retain B2B clients (specialty stores, clubs, federations) and B2C customers (online communities, events).

• Negotiate partnerships and contracts with key industry players.

• Represent the company at trade shows (e.g., ISPO, Outdoor Retailer) and climbing events.

3. Market Engagement

• Assist on product demonstrations, workshops, or collaborations with route setters /ambassadors.

• Distribute marketing content (social media, newsletters) in collaboration with the marketing team.

4. Reporting and Analysis

• Track sales performance and produce regular reports.

• Monitor market, reports trends and propose commercial strategy and product adjustments.

Required Profile

Technical Skills

• Proven experience (5+ years) in B2B/B2C sales, preferably in the outdoor sports or technical equipment sector.

• Deep knowledge of the climbing world (regular practice, network, understanding of industry challenges).

• Proficiency in CRM tools (HubSpot, Salesforce, etc.) and negotiation techniques.

• Fluent in English (spoken/written); a third language is a plus.

• Ability to work autonomously in a start-up environment.

• Experience in digital business models and related sales is a plus.

Soft Skills

• Passion for climbing: Your credibility will depend on your legitimacy in this field.

• Entrepreneurial mindset: You enjoy building and innovating.

• Resilience and adaptability: The market is demanding and constantly evolving.

• Strong interpersonal skills: You build lasting relationships with clients and partners. You are at ease in small companies (5 permanently involved + a strong growing network of contributor).

• Strong ability to work remotely: Your engagement to the company project and value is important to you as well as your eagerness to contribute to the improvement of our services.

-Able to drive value added proposition in a complex environment.

What We Offer

• An ambitious and meaningful project at the heart of a passionate community.

• Full autonomy to shape the sales function.

• International development opportunities.

• An attractive package (fixed salary + bonus + climbing-related perks).

Location:

Remote, regular meeting in Lyon region (FR) + travel

Contract Type:

Full-time, Permanent

Salary:

Competitive (fixed + performance-based bonus)

Start Date:

1
st

of February 2026

How to Apply

Send your application (CV + cover letter) to - with the subject line: « Application – International Sales Representative – Climbing Industry ».

We are looking forward to meeting passionate people who want to build something meaningful with us and take part in an ambitious collective adventure at the crossroads of climbing, innovation and community.

At Circle, we believe in diversity of backgrounds and profiles. This position is open to people with disabilities.