Head of Marketing

Il y a 8 minutes


Paris, Île-de-France Anticyp AI Temps plein

Anticyp is a French health-tech company that has developed a mobile health coaching app designed to help users anticipate and prevent health problems before they arise. The app provides a personalized assessment of key lifestyle factors—such as sleep, nutrition, stress management, physical activity and environmental exposures—then delivers scientifically validated guidance, simple daily actions and progress tracking to support sustainable behavior change. Anticyp's approach blends behavioral science with a gamified learning experience (inspired by apps like Duolingo) to make long-term health habits easier to adopt and maintain.

The ideal candidate is serve as the lead marketing executive. You will manage all marketing efforts including planning, research, advertising, communications and public relations in line with our objectives.

Responsibilities

  • Define and lead the overall marketing strategy (branding, positioning, messaging)
  • Build and structure the marketing function to support the scale-up phase
  • Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output
  • Organize department meetings, conduct personnel reviews, and attend managerial meetings
  • Participate in organization-wide strategy planning and expand our thinking around the role of marketing in achieving growth
  • Oversee marketing expenses and resources including relationships with external vendors and advertising and media firms
  • Build brand awareness

Qualifications

  • Master's degree or equivalent experience in Marketing
  • 5 to 10 years of experience in marketing
  • Current or recent role: Head of Marketing / VP Marketing
  • Proven people management experience (at least 2 direct reports)
  • Branding-led profile, with strong Growth marketing skills
  • Significant experience in organizing corporate events
  • Ability to structure, prioritize, and scale a marketing function
  • Fluent in French and English
  • Excellent written and verbal communication skills
  • Excellent multitasking and project management skills

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