Global Marketing Manager

il y a 5 jours

Rue de Paradis Paris France Naboo Temps plein

NB: This position is based in Paris.

Your role:

This is a mission-critical, high-impact role where you will own the global acquisition strategy and execution across all our international markets. As the Global Marketing Manager, you will be the driving force behind our worldwide growth, making this position a cornerstone of our commercial success.
Based in Paris, this essential role requires absolute C1/C2 fluency in English and French to effectively manage operations, the team, and budgets across international markets.
This role is responsible for marketing-generated revenue performance and the comprehensive management of the acquisition budget. The mission is to ensure a predictable and growing stream of qualified leads worldwide and maintain a stable MarTech infrastructure.

Your Mission: Measurable Results Focus

Success will be measured by achieving the following strategic objectives across these three fundamental pillars:

  1. SEA (Search Engine Advertising) Domination and Budget Performance:

    • Performance: Management and optimization of multi-year SEA budgets, aiming to maintain a target ROAS (Return On Ad Spend) (a precise objective) and a CPA (Cost Per Acquisition) below a defined limit across all key markets.

    • Execution: Oversight of account structure, bidding strategies (smart bidding or manual), creative evolution, and audience segmentation across Google Ads and other platforms.

    • Leadership: Fully manage the account to generate a targeted monthly volume of MQLs from paid channels.

  2. Marketing Mix Diversification and Risk Reduction:

    • Strategy: Establish and execute a roadmap to diversify a significant portion of our MQLs outside of SEA.

    • Development: Identify, launch, and validate new acquisition channels (e.g., B2B Social Paid, Partnerships, Affiliation) with a defined seed budget and clear profitability targets.

    • Organic Growth: Collaborate with the Content/Product team to ensure SEO and content campaigns support the demand generated by paid acquisition.

  3. Data Infrastructure and HubSpot Mastery (MarTech):

    • Platform Governance: Technical and functional administrator of HubSpot Marketing Hub Enterprise. Maintain a high level of data hygiene to ensure reporting reliability.

    • Automation & Nurturing: Redesign lead nurturing and scoring workflows to increase the Lead-to-MQL conversion by a defined percentage and ensure a smooth, automated transition of leads to the Sales team.

    • Reporting: Establish automated dashboards and reports for leadership (C-Level and Sales) to track CAC, LTV, and revenue pipeline in real-time.

Compensation & Benefits:

  • Fantastic offices in the heart of Paris (10th arrondissement)

  • Attractive salary package

  • A friendly team that supports each other every day

  • Equipment (MacBook, etc.)

  • Swile (€10/day, 50% covered by Naboo)

  • 50% subsidy for public transportation ticket

  • Premium health insurance through Benefiz (80% covered)

  • Gymlib membership for fitness & wellness

  • Regular team events, offsites, and "Nabooms"

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