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Regional Product Marketing Lead
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The Company
We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world's largest automotive companies. Our goal and vision is to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting-edge technology and a customer-centric approach.
The role
Our team is looking for a Regional Product Marketing Lead. This role is the local extension of Zeekr Europe's Product & Go-to-market department, in charge of securing the local launch readiness and a successful initial market introduction. You will take the lead in providing market feedback on the Product Performance that will be integrated into the Life Cycle Management (LCM) measures development.
This is what you will do most of the time:
Regional Launch Readiness
- Alignment of all local departments during launch preparation,
- Co-developing the product guide and cascading new product information throughout the regional organizations and work streams,
- Translating the right product messaging and assets. Adaptation of marketing collateral in local languages,
- Driving the Local launch events in the Region,
- Owns and maintain the Local Product Website content,
- Product Performance Measurement and Monitoring after launch as input for post-launch activities.
Regional Product Marketing
- Act as the local Product Specialist (incl. connectivity) for dealers, business partners and media.
- Train and support field staff on product knowledge.
- Act as the local Product Specialist (incl. connectivity).
- Monitor and evaluate short term Regional commercial performance.
- Developing and proposing local tactical programs with relevant stakeholders (markets, after sales, R&D) to ensure business case volumes and financial targets are met.
- Driving the local Quarterly Campaign Planning process from Product, being the regional contact window with the Sales & Markets.
- Co-developing local short term tactical product campaigns.
Commercial Pricing
- Monitoring competitor pricing across trims, options, and region and analyzing competitor volume developments in the Markets. Provide input on market developments to HQ (dealer offerings, margins, taxation, etc.).
- Report pricing & volume information/analysis to HQ.
- Provide all required information to JATO, and be the contact person.
- Co-creation of tactical commercial pricing per product/market.
- Analyze and develop local digital product pricing propositions.
Connectivity
- Implement & activate the connectivity product offer in the market
- Cascading and educating the local organization on the connectivity strategy and product portfolio
- Own the local connectivity process
To be successful in this role you will demonstrate:
- Minimum of 5 years of experience in equivalent role or commercial automotive business such as an OEM NSC or big dealer group.
- Understanding of the automotive dealer/importer automotive business model.
- Strong project management skills, with a proven ability to manage multiple projects simultaneously and meet deadlines.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Ability to align regional sales & marketing initiatives with broader business goals and adapt European strategies to local market needs.
- Knowledge of EV technology, market trends, and regulatory requirements.
- Experience in sales, after-sales, and logistics is a plus.
- Proficiency in Microsoft Office Suite, project management tools, and CRM software.
- Native French speaker is required. Fluency in English is essential.
- A Bachelor's or Master's degree in marketing, Business, Engineering, or a related discipline is required.
To thrive at Zeekr we believe that you have the courage to lead with trust and care and you don't mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it's important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.
Apply today, we will perform ongoing selection during the application period. We look forward to hearing from you.
Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.
