Field Marketing Lead

As Field Marketing Lead for Southern Europe & Benelux, based in Paris, you will own the regional field marketing strategy and execution across France, Spain, and the Benelux. Acting as the regional marketing lead, you will drive market-relevant programs that increase brand visibility, pipeline creation, and ARR growth.

Working in close partnership with Sales and SDR teams, you will deliver integrated field initiatives that accelerate demand, influence current opportunities, and aid sustainable regional growth, while continuously feeding strong local market insights back into the global marketing organization.

Here's how you'll make a difference:

• Own the Southern Europe & Benelux marketing strategy, developing programs aligned with regional revenue, pipeline, brand awareness, and customer acquisition goals

• Drive measurable pipeline impact, owning targets for sourced and influenced pipeline and assisting ARR growth

• Grow regional brand awareness and market presence through integrated field, PR, paid, and thought-leadership initiatives, positioning the company as a trusted category leader

• Spearhead and develop high-impact field initiatives, including flagship events, executive dinners, trade shows, roadshows, webinars, and user groups, in collaboration with the Event and Community Team.

• Partner with PR agency to amplify regional campaigns, customer stories, and executive visibility across Southern Europe & Benelux

• Localize global campaigns to ensure relevance for regional audiences while maintaining global brand consistency

• Act as the voice of the region, sharing market feedback, customer insights, and performance learnings with global marketing teams

• Guide the regional marketing budget, ensuring efficient spend, strong ROI, and clear prioritization

• Track, evaluate, and report on performance using clear KPIs (MQLs, SQLs, pipeline, revenue, awareness metrics)

• Direct cross-functional collaboration with Growth Marketing, Product Marketing, Sales, and Operations to ensure seamless implementation and customer-centric programs

• Oversee and mentor agencies, freelancers, and internal teams to scale completion effectively across markets

What makes you a great fit:

• 7–10+ years of experience in B2B marketing, with significant experience in field, regional, and digital marketing within a B2B SaaS or high-growth scale-up environment

• Proven experience to build and scale brand presence while driving pipeline and ARR growth through integrated marketing programs

• Strong experience working with with sales and SDR Team

• Demonstrated expertise in events, ABM, digital marketing, PR, and integrated campaigns

• Data-driven mindset with the knowledge of how to define KPIs, measure impact, and maximize programs based on analytics

• Aptitude to thrive in an international, high-growth environment

• Strong guidance, collaboration, and communication experience, and possesses the knowledge to influence stakeholders across regions and functions

• Must have C2 level or equivalent native-level proficiency in French

Nice to have:

• Fluency in another European Language - Spanish

• Experience working in cybersecurity

What we offer*

• Work/Life balance: Flexible hours, 33 vacation days

• Wellbeing and financial support: Access to Open Up, corporate discounts

• Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups

• And the list goes on: Tech equipment, referral bonuses

*Perks and benefits listed above are for full-time employees and may vary slightly by office location. These are just a sample — you'll learn more during the interview process.

About Us

At SoSafe, we're on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest-growing security awareness scale-ups worldwide, we leverage behavioural science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organisations turn their employees into their strongest line of defence.

Backed by leading VCs like Highland Europe and Global Founders Capital, we're rapidly expanding across the globe. We're looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us.

If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you