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Account Executive, Broadcast
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Department: Sales
Employment Type: Full Time
Location: Europe - Remote
Description As an Account Executive, Broadcast at ScorePlay, you'll drive new business with sports broadcasters and production houses across Europe — owning complex, multi-stakeholder cycles end-to-end.
This is a consultative sales role — part relationship builder, part deal leader — combining account strategy, executive-level pitching, and rigorous execution from discovery to signature.
You'll operate a focused book of ~25 named targets, open qualified opportunities, and close new logos while partnering closely with Product, CS, and Marketing to shape our Broadcast & Production motion in Europe.
Key Responsibilities New Business & Deal Leadership
- Own the full sales cycle for broadcasters and production companies: discovery, value mapping, ROI, proposals, negotiation, and closing.
- Build multi-threaded relationships across Production, Content, Digital, IT, and Executive stakeholders.
- Create mutual close plans, manage legal/commercial steps, and forecast with precision.
- Develop tiered account plans for ~25 targets: org maps, incumbent stack, contract end dates, and access strategies.
- Generate pipeline through events (e.g., IBC), warm intros, and targeted outreach (limited cold).
- Run structured audits (interviews across Production/Content/Digital/IT) to surface pains and quantify impact.
- Craft tailored narratives and product demos that resonate with senior non-technical and technical buyers alike.
- Partner with Solutions/CS on evaluations and proof phases.
- Work with CS on handovers and early adoption to set accounts up for expansion.
- Feed market insights to Product/Engineering; influence roadmap with clear problem statements from the field.
- Collaborate with Marketing on case studies, referenceable wins, and event strategy.
Who We're Looking For
- 5+ years full-cycle B2B sales, ideally selling into media/broadcast/production environments (broadcasters, production houses, media tech).
- Proven success leading complex deals and earning credibility with senior stakeholders (up to CEO/Head of Production).
- Strong consultative skills: multi-persona discovery, business case/ROI, and clear recommendation decks.
- Excellent communication and relationship building — comfortable with executive meetings, industry events, and long-term nurturing.
- Fluent English required; German, French, Italian, or Spanish are strong pluses.
- Existing network within EU broadcasters/production ecosystems.
- Experience with media tech (live production, contribution, editing, MAM/archives, distribution).
- Passion for sports and media; familiarity with rights holders, leagues, and federations is a plus.
Why You'll Love This Role
- Work with world-class organizations — from top sports leagues to major broadcasters — and help modernize their media workflows.
- Join a fast-growing, international sports-tech company reshaping how broadcasters and rights holders manage and distribute media.
- Own a strategic vertical with real autonomy — from account strategy to executive-level closes.
- Collaborate with top-tier teams across Product, Tech, CS, and Marketing to shape our Broadcast playbook.
