Marketing Director, Asset Management, EMEA

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you're passionate about developing your career, while helping others along the way, come join the Broadridge team.

At Broadridge, our purpose is to empower others to accomplish more. If you're collaborative, resourceful, and motivated by creating measurable market impact, we'd love to hear from you. 

We are seeking a Regional Marketing Director to plan and deliver strategic, integrated pan-EMEA marketing programs supporting demand generation, client engagement, and brand growth across our Asset Management solutions portfolio. 

This role is critical to regional execution—localizing global campaigns, developing regional initiatives, partnering closely with sales and business leaders, managing events, and driving measurable pipeline outcomes. The ideal candidate brings a blend of strategic campaign planning, hands-on execution, strong analytics, and project management skills, and thrives in a highly matrixed, global organization. 

This role reports to the Head of International Marketing and works closely with segment marketing leads, global centers of excellence, and regional sales teams.

Key Responsibilities 

Regional Marketing Planning & Execution 

• Develop and execute integrated EMEA go-to-market plans aligned to global and segment priorities while reflecting local market needs. 
• Localize global messaging, content, and campaigns for EMEA audiences across countries and languages. 
• Manage regional marketing programs across digital, events, content, and social channels to drive brand awareness, lead generation, and pipeline. 
• Partner with marketing centers of excellence (digital, events, PR/AR, brand) to activate assets regionally. 
• Ensure programs are delivered with clear timelines, budgets, and performance goals. 

Cross-Functional Collaboration 

• Partner with regional sales teams to align marketing initiatives with commercial priorities and growth targets. 

• Own communication with international asset management sales teams and business leaders to ensure alignment and transparency. 

• Collaborate with segment marketing leads to ensure consistency with portfolio strategy and messaging. 

• Manage regional agencies, partners, and vendors to deliver high-quality, on-brand execution. 

Performance Measurement 

• Track, analyze, and optimize marketing performance to measure ROI and pipeline impact. 

• Report regularly on results and insights to marketing and business stakeholders. 

Events & Thought Leadership 

• Plan and promote Broadridge's participation in key regional industry events and conferences. 

• Support the creation and localization of regional content, including articles, client materials, and success stories, to strengthen thought leadership. 

Qualifications & Skills 

• Bachelor's degree, preferably in Marketing, Communications, or Business. 

• 8+ years of B2B marketing experience; financial services, fintech, or data-driven solutions experience strongly preferred. 

• Knowledge of the asset management industry or strong ability to learn. 

• Proven success delivering integrated marketing campaigns that drive engagement and pipeline growth. 

• Experience managing multiple projects and stakeholders in a global, matrixed environment. 

• Strong written and verbal communication skills, with the ability to translate complex topics into clear, compelling messaging. 

• Analytical, detail-oriented, and results-focused. 

• Proficiency with marketing automation, CRM, and analytics tools. 

Why Join Broadridge? 

You'll join a collaborative, global marketing community driving growth across a world-class fintech organization. We offer a hybrid work model, strong professional development opportunities, and a culture centered on inclusion, innovation, and impact. 

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We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone's unique perspective. 

Use of AI in Hiring 

As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.