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Head of Brand

il y a 3 semaines

Rue Breteuil Marseille France Letsignit Temps plein

We are looking for a senior international profile with strong experience in B2B SaaS, capable of structuring and leading a global editorial strategy covering:

  • multiple personas (IT / Marketing & Communications)

  • multiple markets (France, Europe, US)

  • multiple marketing objectives: brand, acquisition, nurturing, enablement

You will own the global narrative vision, the orchestration of the international editorial calendar, and the coherence of all content across every touchpoint (website, campaigns, social, media, enablement, sales assets…).

You play a key role in shaping the brand, powering acquisition, and building trust with prospects, customers and partners.

You will collaborate closely with:

  • Amandine, CMO → (global strategy, brand, PR, media)

  • Product Marketing Manager → (GTM, product messaging, ICPs, value propositions, use cases)

  • Acquisition Manager (full-funnel campaigns, paid, ABM, nurturing)

  • Brand Experience & Communication (communications, activations, design, social)

  • and you will work closely + manage our Content & SEO Manager.

Key Responsibilities

1. Define and lead the global content strategy (Brand + Acquisition + Enablement)

  • Build a global, scalable, and coherent content system.

  • Translate business priorities into a multi-persona, multi-market editorial roadmap (France, Europe, US).

  • Define and manage the global editorial calendar, and orchestrate localization with internal and external teams.

  • Ensure a strong, consistent Letsignit tone of voice across all assets.

  • Define content performance KPIs and steer content strategy using analytics, insights, and data-driven decision-making.

2. Power acquisition & growth campaigns

  • Work closely with Acquisition Managers on full-funnel campaigns (TOFU/MOFU/BOFU).

  • Produce key assets: landing pages, ad copy, nurture sequences, ABM-light content.

  • Manage SEO/GEO-driven growth by accompanying Guillaume and ensuring our positioning and conversion scale internationally.

  • Inject SEO/GEO/SEA insights from the Content Manager and Acquisition Managers directly into the editorial strategy.

3. Produce premium English-language content (strategic + operational)

  • Write high-quality English content: articles, ebooks, campaigns, video scripts, webinars, product announcements, guides, web pages, sales enablement.

  • Supervise content produced through AI, freelancers, and external studios.

  • Support Sales Enablement production & Sales teams with a strong message → argument → proof alignment.

  • Ensure consistency of the Letsignit tone of voice across all channels and territories.

5. Manage & orchestrate the Content function

  • Manage our Content & SEO Manager: strategies, priorities, editorial quality, production and analytics + supporting growth and development.

  • Ensure cross-team alignment (Acquisition, Brand Experience, PMM, Sales).