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Head of Brand

il y a 2 semaines

Marseille, Provence-Alpes-Côte d'Azur, France Letsignit Temps plein

Every day, employees send dozens of emails — making email the most widely used communication channel inside organizations. Yet the messages that matter most often go unnoticed, fragmented, or inconsistent across teams, countries, and tools.

Letsignit changes that.
Backed by Microsoft and supported by two successful funding rounds, Letsignit helps companies
turn everyday employee emails into a strategic communication and activation channel
.

Our SaaS Platform Ensures That Every Email Signature Is

  • coherent,
  • on-brand,
  • automatically deployed,
  • and transformed into a targeted communication surface through intelligent banner campaigns.

More than
2 million users
rely on Letsignit to strengthen their brand, unify their communication, and engage employees and audiences at scale.

From mid-market to enterprise, we support global organizations such as
Sephora, Vinci Construction, BPCE, Onet, Propharma Group, KPMG
, and many more.

As we expand across Europe and North America, we are structuring our Marketing organization to take our brand, our narrative, and our content engine to the next level.

What We're Looking For
At Letsignit, we value people over skills.

Are you passionate about shared projects? Do you thrive on innovation, curiosity, positivity, and ambition? Do you believe trust and autonomy are essential for successful collaboration?

If these values resonate with you and drive your excellence, we'd love to welcome you to our Marketing team

We Are Looking For a Senior International Profile With Strong Experience In B2B SaaS, Capable Of Structuring And Leading a Global Editorial Strategy Covering

  • multiple personas (IT / Marketing & Communications)
  • multiple markets (France, Europe, US)
  • multiple marketing objectives: brand, acquisition, nurturing, enablement

You will own the
global narrative vision
, the orchestration of the
international editorial calendar
, and the coherence of all content across every touchpoint (website, campaigns, social, media, enablement, sales assets…).

You play a key role in shaping the brand, powering acquisition, and building trust with prospects, customers and partners.

You Will Collaborate Closely With

  • Amandine, CMO → (global strategy, brand, PR, media)
  • Product Marketing Manager → (GTM, product messaging, ICPs, value propositions, use cases)
  • Acquisition Manager (full-funnel campaigns, paid, ABM, nurturing)
  • Brand Experience & Communication (communications, activations, design, social)
  • and you will work closely + manage Guillaume, Content & SEO Manager.

Key Responsibilities

  • Define and lead the global content strategy (Brand + Acquisition + Enablement)
  • Build a global, scalable, and coherent content system.
  • Translate business priorities into a multi-persona, multi-market editorial roadmap (France, Europe, US).
  • Define and manage the global editorial calendar, and orchestrate localization with internal and external teams.
  • Ensure a strong, consistent Letsignit tone of voice across all assets.
  • Define content performance KPIs and steer content strategy using analytics, insights, and data-driven decision-making.
  • Power acquisition & growth campaigns
  • Work closely with Acquisition Managers on full-funnel campaigns (TOFU/MOFU/BOFU).
  • Produce key assets: landing pages, ad copy, nurture sequences, ABM-light content.
  • Manage SEO/GEO-driven growth by accompanying Guillaume and ensuring our positioning and conversion scale internationally.
  • Inject SEO/GEO/SEA insights from the Content Manager and Acquisition Managers directly into the editorial strategy.
  • Produce premium English-language content (strategic + operational)
  • Write high-quality English content: articles, ebooks, campaigns, video scripts, webinars, product announcements, guides, web pages, sales enablement.
  • Supervise content produced through AI, freelancers, and external studios.
  • Support Sales Enablement production & Sales teams with a strong message → argument → proof alignment.
  • Ensure consistency of the Letsignit tone of voice across all channels and territories.
  • Manage & orchestrate the Content function
  • Manage Guillaume (Content & SEO Manager): priorities, editorial quality, production, analytics.
  • Ensure cross-team alignment (Acquisition, Brand Experience, PMM, Sales).

Required Qualifications

  • 6+ years experience in Content / Brand / Editorial Strategy
  • Proven experience in B2B SaaS, ideally in an international scale-up
  • Ability to build a global content strategy across personas and markets
  • Excellent writing, editing & copywritting skills in native or near-native English, with the ability to adapt tone for different audiences
  • Deep understanding of full-funnel marketing & campaigns
  • Experience working closely with PMM, Sales & Acquisition teams
  • Natural storyteller with a keen eye for design and aesthetics
  • Strong AI literacy & ability to operate augmented content workflows
  • Editorial leadership — able to drive and defend a narrative vision
  • Strong analytical skills

Bonus

  • Experience in multi-country or international organizations
  • Experience managing creatives, writers, or content teams
  • Knowledge of graphic design tools (Canva, Figma)
  • Notion Project Management
  • Speaks French

What Success Looks Like

  • Letsignit develops a clear, recognizable narrative—consistent in voice, tone, and intent across all markets (France, Europe, US).
  • The brand makes people feel something: trust, clarity, relevance, and the sense that we deeply understand the challenges of IT and Marketing teams.
  • Content becomes a performance engine, not a deliverable: it inspires, educates, convinces, and accelerates decisions.
  • Our campaigns hit harder, because messaging, narrative, and content work together—full funnel, multi-territories, multi-personas.
  • Every touchpoint feels aligned—from the website to sales scripts, from nurture to in-product content. One story, one voice, one intention.
  • Sales and PMM operate faster, with content that sharpens arguments, simplifies value props, and strengthens proof.
  • SEO/GEO content scales internationally, strengthening our positioning and driving consistent inbound intent across regions.
  • Internal teams feel equipped and empowered, because content becomes a shared language between Marketing, Sales, Customer Success, Product, and Brand Experience.
  • Letsignit evolves from a "signature manager" to a category-defining brand that elevates employee communication and shapes how companies activate their people at scale.

Location
This position is based in Marseille, France. Candidates must be willing to relocate if not already based in the area.

Benefits & Perks
At Letsignit, we live by our four values —
Dare, Care, Fair & Fun
— and we make sure they show in everything we offer our team.

Work–Life Balance & Time Off

  • 12 additional paid days off, giving our employees 7.5 weeks of paid vacation per year
  • The opportunity to take a 6-month sabbatical after several years with the company
  • Flexible working hours & occasional remote work
  • Cozy & fun workspace: bar, fireplace, relaxation areas, and even a taffy machine

Everyday Comfort

  • Swile meal vouchers
  • 100% coverage of public transport
  • Beautiful offices in the heart of Marseille, next to the Old Port
  • Cozy & fun workspace: bar, fireplace, relaxation areas, and even a taffy machine

Personal Growth & Wellbeing

  • In-office fitness classes
  • Bi-annual Innovation Days dedicated to experimentation and learning
  • Funded participation in meet-ups, conferences & training
  • A people-first environment with strong interdepartmental collaboration

Community & Culture

  • Paid volunteer days & funding for employee-led community projects
  • A vibrant company culture: team breakfasts, afterworks, internal events, team building, kickoff meetings
  • An international environment with growing global ambitions`
  • First interview with Recruiter minutes
  • Interview with Amandine, CMO - 1 hour
  • Mini business case presentation to Amandine + Guillaume Content & SEO Manager + Valentine PMM - 45 minutes
  • Discussion with 1 Sale - 30 minutes
  • Culture-fit interview with the Marketing team and Capucine, CEO - 30min