Senior Field Marketing Specialist

Senior Field Marketing Specialist

France, Nanterre

About The Job - Mission
The Senior Field Marketing Specialist is responsible for developing, executing, and measuring localized marketing strategies in France. This role directly supports the regional sales team in achieving pipeline and revenue targets by driving highly effective, region-specific demand generation activities.

You will be instrumental in translating global marketing objectives into locally resonant actions that directly impact pipeline generation in the French market. Success in this position requires a blend of creative content production skills and a deep, practical understanding of local business and financial regulatory nuances.

Responsibilities
This is what we expect of you:

• Develop and manage the annual and quarterly field marketing plans for France, ensuring alignment with global strategy and local sales objectives.
• Lead the end-to-end execution of localized demand generation campaigns, such as webinars, regional trade shows, customer events, and direct mail programs.
• Manage and track the dedicated regional marketing budget (e.g., up to €100,000 annually).
• Analyze campaign performance and ROI, reporting results to sales and global marketing leadership.
• Create, localize, and manage sales enablement materials, including presentations, case studies, and localized messaging.
• Serve as the primary marketing contact for the regional Account Executives and manage day-to-day stakeholder communication.

The Senior Field Marketing Specialist independently determines the appropriate mix of marketing channels and messaging for local execution, requiring approval only for significant strategy deviations or budget overruns. They manage an annual budget of approximately €50.000, act as the first in line to approve local vendor invoices, and are directly accountable for meeting the Pipeline Generation and Marketing Qualified Lead (MQL) Targets for France.

About Banqup
At Banqup Group, our mission is to make business easy and smart by helping organisations build strong digital connections with their customers and suppliers. We are a leading financial technology company that simplifies and automates business processes through our innovative digital solutions. Our platform connects businesses with their customers, suppliers, and financial institutions, enabling seamless electronic document processing, invoicing, payment services, and administrative workflows.

Our cloud-based open network of consumers and organisations - small or large, local or global - promotes collaboration, digital interactions, document exchanges, payments and cash flow optimisation. It also enables us and our partners to create additional data-driven services to help organisations grow.

In our trusted network we equip every verified participant with the right tools to digitise and automate business processes including order-to-cash and procure-to-pay processes. Those tools range from smart mobile and web applications over software integrations all the way to fully documented APIs.

Our vision is to become the leading digital one-stop shop solution for administrative, financial, and payment processes and communications between parties. By leveraging cutting-edge technology and a customer-centric approach, Banqup Group empowers businesses to focus on their core activities while we handle the complexities of their financial and administrative processes.

Take a look at our website for more information.

We would be happy to see
Competencies

• Bachelor's degree (or equivalent qualification) in Marketing, Business Administration, or a related field.
• Minimum 5 years of progressive experience in B2B marketing.
• At least 3 years of experience in a dedicated field or regional marketing role within the technology or relevant industry sector.
• Native/Fluent French and Business Fluent English.
• Deep knowledge of the French market, including local business culture, partnerships, and data protection regulations.
• Proficiency in CRM and Marketing Automation platforms.
• High degree of autonomy and initiative, as required for a Senior classification role.
• Strong analytical skills, excellent project management capabilities, and high persuasive power in stakeholder management.

We are committed to fostering a diverse and inclusive workplace where everyone feels valued and respected. As an equal opportunity employer, we welcome applications from all backgrounds. Guided by the OECD Responsible Business Conduct and UN Human Rights principles, we are dedicated to ethical practices and making a positive impact through our innovative solutions.

This Is What You Win
We offer a competitive gross salary that reflects your skills and experience. We also offer flexible working hours with two days of remote working to enable our employees to achieve a good work-life balance. In addition, you will receive a mobile phone subscription, supplementary health insurance and meal vouchers.

Challenges: we're transforming the world of business communications and transactions. You will develop your technical skills but also your knowledge about business processes.

Responsibility: making a difference in decision-making means you take on responsibility, not just tasks.

Common purpose: you grow by learning new skills and we benefit from your knowledge. We all work together towards one goal.

Banqup Group is offering more and more services that require a great deal of trust from our customers. As a result, all roles within any of the companies of the Banqup Group are subject to some form of a background check. For most roles, this will involve a simple identity and degree verification. For other roles, we might be required to also verify your criminal record and employment history.