Demand Generation Campaign Manager

About Deepki

Founded in 2014, Deepki is the most trusted sustainability SaaS solution for the real estate sector.

Its comprehensive platform enables real estate stakeholders to manage risk through data-driven insights, improve the financial performance of their assets, meet growing investor expectations and regulatory requirements. It also supports clients in developing clear action plans for both transition and adaptation, while delivering positive financial outcomes.

This is a permanent position - based in Paris

We are seeking an experienced, dynamic, and results-driven Campaign Manager to design and execute marketing campaigns that drive pipeline creation, market growth, and revenue impact across Deepki's key markets. You will play a pivotal role within the Marketing team, orchestrating our go-to-market efforts and contributing to Deepki's mission to accelerate the real estate sector's transition to net-zero. 

Key Responsibilities 

Integrated Campaign Strategy & Execution 

• Develop, plan, and manage end-to-end, multi-channel B2B marketing campaigns (e.g, account-based strategy, content-led initiatives, industry-focused programs) tailored to priority personas and accounts. 

• Ensure every campaign is aligned with Deepki's strategic and commercial objectives and designed to deliver measurable business impact. 

• Translate campaign plans into structured project workflows with clear tasks, owners, priorities, and deadlines to guarantee smooth execution. 

Cross-Functional Collaboration 

• Work closely with Content, Product Marketing, Market Ops, Regional Marketing, and Sales teams to ensure cohesive execution across web, media, email, and event channels. 

• Partner with Sales to ensure campaign-generated leads are relevant, well-qualified, and seamlessly handed over for follow-up, strengthening the marketing-to-sales pipeline. 

Performance, Budget, & Optimization 

• Take full accountability for campaign performance, using ongoing analysis and budget optimisation to maximise pipeline creation, improve lead quality, and drive ROI. 

• Monitor KPIs and benchmarks across all campaigns, identify performance gaps, and implement corrective actions and continuous optimization plans. 

• Lead A/B testing and experimentation across creative, messaging, targeting, and landing pages to continuously improve conversion rates and campaign efficiency. 

Profile:

• Proven experience in marketing campaign management and ABM, preferably within a B2B SaaS or tech company.

• Communication & Alignment: clear and effective communication with cross-functional teams (Sales, Product, Content, etc.), proactively managing expectations and ensuring all stakeholders are aligned on campaign goals, progress, and outcomes

• Attention to Detail: Maintaining a highly organized and meticulous approach to campaign management, handling multiple, complex timelines and budgets.

• MarTech Proficiency: Comfortable using key tools, including Salesforce and HubSpot. 

• Analytical: analytical skills & comfortable with data interpretation, A/B testing

• Sustainability Interest: an interest in Sustainability challenges and how they intersect with the commercial real estate industry (training is provided).

• Language: Fluent in English (written and verbal) is mandatory; French is a plus. 

You Are Our Ideal Candidate If You: 

• Are a strategic thinker who is also highly operational, capable of translating strategy into clear, executable campaign plans with accountability. 

• Thrive in a scale-up environment and are proactive in identifying new campaign opportunities and process improvements to support business growth

• Are natural team player who view campaign success as a collective, cross-functional achievement.

Our commitment:

Deepki is an equal opportunity employer. We do not discriminate based on ethnicity, religion, gender (including pregnancy, childbirth, or related medical conditions), gender identity, sexual orientation, age, national origin, non-disqualifying physical or mental disability, or any other protected characteristic under applicable law.

Employment decisions are made based on qualifications, passion, merit, and business needs.

We are committed to considering all reasonable accommodation requests for individuals with disabilities to ensure an accessible and inclusive work environment.

Deepki: #ImpactForward