CRM Campaign Manager

About Us
We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.

Great journeys start with Trainline
Now Europe's number 1 downloaded rail app, with over 125 million monthly visits and £5.9 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be.

Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.

CRM Campaign Manager
London or Paris (Hybrid, 60% in office)
We're looking for a proactive and collaborative CRM Campaign Manager to join our CRM Campaigns team, focusing on the French market. This role is ideal for someone with a solid understanding of CRM principles, who is passionate about customer retention and driving commercial impact through well-planned, data-informed campaigns.

You will play a key part in shaping and executing CRM strategies by working closely with multiple stakeholders across Commercial, Marketing, and Data. While this role is less hands-on technically, you will be responsible for planning, ideating, and managing CRM campaigns, ensuring clear communication and alignment between the teams within the CRM function.

This is a fantastic opportunity to contribute to a fast-growing, dynamic environment where your strategic thinking and stakeholder management skills will directly influence customer engagement, retention and business growth.

As a CRM Campaign Manager at Trainline, you will...

• Collaborate closely with the CRM Operations and CRM Tech teams to deliver highly engaging communications & journeys using email, push and in app messaging focused on the French market.
• Develop and manage the CRM campaign roadmap, working with key stakeholders across the Commercial team to align CRM plans with broader business goals.
• Manage multiple priorities and deadlines effectively while maintaining clear and proactive communication with internal teams and external stakeholders.
• Write detailed briefs to direct copy, design, segmentation, testing and personalisation.
• Lead on CRM projects within the team, managing the outcomes and communication within and outside the team.
• Support the continuous improvement of our CRM strategy by implementing impactful tests within campaigns and contributing ideas which drive optimisation.
• Report on campaign performance, pulling together data from multiple sources to give a complete view of effectiveness. Work with the CRM Analyst to understand more detailed performance, insights and implement improvements where needed.
• Use insights and learnings to build plans for continuously improved communications.
• Maintain detailed documentation of campaign plans, processes, and outcomes to support team alignment and knowledge sharing.

Knowledge & Experience

• Experience working within a CRM function in a fast-paced environment, ideally with exposure to email, push and in-app message formats.
• Solid understanding of CRM and retention concepts and how they integrate within broader marketing plans.
• Familiarity with major CRM platforms such as Braze, Salesforce Marketing Cloud, or Adobe Campaign is a plus, though hands-on experience is not mandatory.
• Comfortable working in campaign planning and ideation rather than hands-on technical execution.
• Passionate about customer retention and delivering engaging, relevant customer communications.
• Strong interpersonal and influencing skills across functions.
• Highly organised with strong attention to detail and an understanding of the importance of quality. Cares about and takes pride in their outputs.
• Comfortable working in a fast-changing, multi-location team environment with multiple stakeholders and deadlines. Able to deliver under pressure.
• Intellectually curious, passionate and always looking for new opportunities. Self-motivated and able to work independently to meet deadlines.
• Has a willingness to learn and experience ongoing personal growth.
• Enthusiastic, energetic, and creative. Likes to bring ideas to the table.
• French language skills are desirable but not essential; a good understanding of the French market is beneficial.

More Information
Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits.

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one

We're operate a hybrid model to work and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy.

Our Values Represent The Things That Matter Most To Us And What We Live And Breathe Everyday, In Everything We Do

• Think Big - We're building the future of rail
• Own It - We focus on every customer, partner and journey
• Travel Together - We're one team
• Do Good - We make a positive impact

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.

Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor