Senior Director, Demand Generation

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Senior Director of Demand Generation

Role Overview:

As the Senior Director of Demand Generation for EMEA, you will be responsible for developing planning and executing the EMEA strategy to generate high-quality leads, accelerate pipeline creation, and drive revenue growth. You will design scalable campaigns across digital, field and partner channels that engage existing and potential customers through every stage of the marketing funnel. You will collaborate closely with Sales, Product Marketing, Digital Marketing and Marketing Operations to ensure measurable impact on business growth.

This is a strategic role that is an integral part of the EMEA Executive Leadership Team (ELT), spearheading innovative strategies that drive demand generation and maximize sales revenue for Otis' diverse range of products and services across EMEA. This position will be instrumental in aligning people, processes, and tools to drive measurable demand across channels. Reporting directly to the Marketing COE, this position offers the flexibility of remote work, with the requirement of being based in Europe.

Strategy and Leadership

• Define EMEA demand generation to support business objectives and revenue targets
• Lead and mentor Field Marketing and Sales Development reps
• Align demand generation plans with sales priorities and product strategies

Campaigns and Programs

• Develop integrated campaigns (paid digital, ABM, email, events, webinars, trade media) to engage customers
• Own the top-to-bottom marketing funnel strategy
• Implement ABM programs to target key accounts and buying groups

Measurement and Optimization

• Define KPIs for demand generation (MQLs, SQLs, pipeline contribution, ROI).
• Partner with Marketing Operations and Digital Marketing to ensure accurate reporting, attribution, and lead management process.
• Continuously optimize campaigns through data analysis, testing and feedback.

Collaboration and Alignment

• Work closely with Sales leadership to ensure marketing sourced pipeline meets expectations.
• Partner with Product Marketing to translate value propositions into campaign offers and content with the support of MarComms.

What You Will Need to be Successful:

• Bachelor's degree in a business-related field or equivalent experience (MBA preferred)
• 10+ years of marketing experience in a similar environment with at least 5 years in demand generation leadership
• Proven success driving measurable pipeline and revenue in long sales-cycle, complex B2B markets
• Experience in leading a demand generation team or agency with knowledge in digital channels (LinkedIn Ads, Google Ads, programmatic, content syndication and email nurture).
• Familiarity with ABM platforms (e.g. Demandbase, 6sense, etc.) and marketing automation systems (e.g. HubSpot).
• Strong analytical mindset with an experience in sales CRM and advanced marketing analytics.
• Analytic reasoning and superior data analysis - ability to aggregate data and systematically apply the data to resolve business problems
• Demonstrated knowledge of B2B business and industrials/construction industry and/or specific knowledge of elevator and escalator industry preferred; B2B experience at a minimum
• Problem-solving skills – ability to think critically and creatively for technical issue resolutions
• Excellent leadership, communication and cross-functional collaboration skills

Apply today to join us and build what's next.

If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day. 

Otis is the world's leading elevator and escalator manufacturing, installation, and service company. We move 2 billion people every day and maintain approximately 2.2 million customer units worldwide, the industry's largest Service portfolio.  

You may recognize our products in some of the world's most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers We are 69,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide. We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company.  

When you join Otis, you become part of an innovative global industry leader with a resilient business model. You'll belong to a diverse, trusted, and caring community where your contributions, and the skills and capabilities you'll gain working alongside the best and brightest, keep us connected and on the cutting edge.  

We provide opportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects and our Employee Scholar Program is a notable point of pride, through which Otis sponsors colleagues to pursue degrees or certification programs.   

Today, our focus more than ever is on people. As a global, people-powered company, we put people – passengers, customers, and colleagues – at the center of everything we do.  We are guided by our values that we call our Three Absolutes – prioritizing Safety, Ethics, Quality in all that we do. If you would like to learn more about environmental, social and governance (ESG) at Otis click here.  

Become a part of the Otis team and help us #Buildwhatsnext 

Otis is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other protected class according to applicable law. To request an accommodation in completing an employment application due to a special need or a disability, please contact us at

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