Performance Marketing Lead

The role in one sentence

You are Vizzia's first Performance Marketing Lead. You build the acquisition engine while operating it yourself. Your impact is measured by the number of engaged leads entering the pipeline, not by the number of campaigns launched.

Context

Vizzia equips 200+ local authorities with video protection solutions for illegal dumping detection (Waste) and public safety (Safety). Following our Series A, we are accelerating our commercial expansion in France and the UK.

Today, 99% of our acquisition relies on outbound. It works—but it doesn't scale. Your mission is to build inbound from scratch, professionalize the entire acquisition motion, and reach a 70/30 outbound–inbound balance that generates a predictable flow of qualified leads.

Performance Marketing does not exist yet at Vizzia. You are not joining a team—you are creating it. You lay the foundations (stack, processes, playbooks) while generating opportunities from the very first weeks.

• Reporting to: CMO

• Key interactions: BDR Manager, Sales team, RevOps, Brand & Content

Your 4 Core Responsibility Pillars1. Inbound Acquisition — Building from Scratch

You create the mechanics that turn attention into qualified leads.

What you do:

• Design and execute the first paid campaigns (LinkedIn Ads, Google Ads—tested and prioritized based on results)

• Build lead capture mechanisms: landing pages, forms, lead magnets, webinars

• Connect everything to the CRM (HubSpot) for clear attribution and end-to-end tracking

• Iterate fast: A/B testing, audience optimization, scaling what works

2. Outbound Performance — Amplifying the Machine

You work hand in hand with the BDR Manager to maximize outbound efficiency.

What you do:

• Co-build sequences and messaging with the BDR team—copywriting, timing, channels

• Identify buying signals and trigger events (public tenders, elected official changes, local news)

• Orchestrate ABM campaigns on strategic accounts

• Create synergies between paid, content, and outreach—one campaign = one system, not silos

3. Performance & Attribution — Managing Through Data

You don't "run campaigns." You build a measurable, optimizable system.

What you do:

• Define and track KPIs: cost per lead, conversion rates by stage, pipeline contribution

• Build weekly performance dashboards—for yourself and for leadership

• Analyze performance by channel, segment, and message to guide investment decisions

• Document learnings and build Vizzia's acquisition knowledge base

4. Stack & Process — Laying the Foundations

You structure things to scale—not just to keep them running.

What you do:

• Build the martech stack around HubSpot (automation, scoring, nurturing)

• Document playbooks: what works, how to replicate it, how to improve it

• Set up qualification and handoff processes with Sales

• Prepare the ground for a performance team that will grow with Vizzia

How We Measure Your Impact

6-month target: 30 engaged leads per month.

Beyond volume, your impact is measured on quality: opportunity conversion rate, acquisition cost, and contribution to the sales pipeline. You own the top of the funnel—but you think all the way to closing.

The profile we're looking forExperience

• 4–5+ years of experience in acquisition, growth, or demand generation

• Mandatory B2B experience—you understand long sales cycles, complex deals, and multiple stakeholders

• You've already built acquisition systems from scratch, not just optimized existing ones

• Bonus: SaaS experience or selling to local authorities / the public sector

Skills

• Paid Acquisition: you can design, launch, and optimize campaigns on LinkedIn Ads, Google Ads, or others. You have strong opinions—but you validate them with data

• Marketing Automation: strong command of HubSpot (or equivalent); you know how to build workflows, scoring, and nurturing

• Copywriting: you know how to write messages that convert—not just messages that sound good

• ABM & Outbound: familiarity with tools like Lemlist, La Growth Machine, Phantombuster, and the ability to orchestrate targeted campaigns

• Analytics: deeply data-driven. You make decisions based on numbers, not intuition

Mindset

• Ownership: this is your domain. You own it end to end. You don't wait for instructions

• Scrappiness: you move fast with what's available. You prefer an imperfect test this week to a perfect plan in three months

• Rigor: you test a lot—but you document, measure, and learn. Creative chaos doesn't prevent you from being methodical

• Creativity: you test angles, formats, and approaches others don't. You don't copy playbooks—you invent them

What you are not

• A media buyer—you don't just push budgets. You think strategy, targeting, messaging, and conversion

• A brand marketer—you respect the brand, but your obsession is leads, not impressions

• A theorist—you deliver results, not theories. Slides come after conversions

• A solo player—you work in tight collaboration with BDRs, Sales, and Content. Acquisition is a team sport

What we offer

• Compensation: very competitive

• Team: a growing marketing team with real ambition

• Impact: you build the function—not just a role

• Career path: expert IC track or future Head of Performance Marketing—both paths are open

• Location: Paris, 4 days onsite / 1 day remote

Why this role matters now

Vizzia has proven product–market fit with 200+ local authorities. Outbound got us here. But to move to the next level—to double, triple—we need a predictable, scalable acquisition engine.

You have the opportunity to build this engine from scratch, with budgets tied to results and direct impact on the company's trajectory.

Hiring process

• Screening call (30 min)

• Call with the CMO (30 min)

• Case study & presentation (1h)

• Team fit interview

• Welcome aboard

Benefits

• Hybrid work

• "Contrat cadre" and RTT (between 8-12 per year depending on the number of public holidays in the current year)

• A Mac or PC depending on your preferences

• BSPCE

• 60% coverage of meal vouchers worth €9 per worked day

• / Sustainable mobility allowance

• Mutuelle (Alan)

• Offices located in central Paris (9th arrondissement)

• Annual offsite with the whole team and plenty of company events

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