GTM Manager – AI Compliance

Cephalgo is a Strasbourg-based technology company founded in 2020, focused on developing AI solutions that ensure safety, compliance, and trust in human-AI interactions. Originally rooted in healthcare innovation, Cephalgo's platform helps organizations securely analyze and monitor voice and emotion data while meeting privacy, security, and regulatory standards.

Backed by over €3 million in funding, Cephalgo combines deep expertise in voice AI, data protection, and compliance frameworks to help enterprises build and deploy responsible AI systems. The company collaborates with leading European partners in AI ethics, healthcare, and regulatory technology.

We are seeking a Go-To-Market (GTM) Manager to lead the end-to-end strategy and execution of product launches, commercial initiatives, and revenue enablement programs. This is a highly strategic and cross-functional role that bridges product, marketing, sales, and customer success to ensure AI Compliance brings the right product to the right market with maximum impact.

You will drive launch planning, positioning, pricing support, sales enablement, and market readiness—playing a critical role in accelerating adoption and scaling our presence in the cybersecurity and compliance sector.

GTM Strategy & Planning

• Define and own the GTM strategy for new product features, releases, and commercial initiatives.
• Align stakeholders across product, engineering, marketing, sales, and leadership to ensure smooth and effective launches.
• Establish clear KPIs, success metrics, and feedback loops for each GTM initiative.

Positioning & Messaging

• Develop strong positioning and differentiated messaging for AI Compliance within the cybersecurity, AI governance, and compliance markets.
• Work with product and marketing to craft value propositions and customer narratives tailored to target personas (e.g., CISOs, compliance leaders, IT/security managers).

Launch Execution

• Build and manage launch plans that include timelines, deliverables, channel strategy, and resource coordination.
• Ensure all teams—especially sales and customer success—are fully prepared for each launch.
• Coordinate release notes, training sessions, internal briefings, and documentation.

Sales Enablement

• Partner with sales to build enablement materials including sales playbooks, decks, battlecards, ROI calculators, and objection-handling guides.
• Train the sales team on new features, messaging, pricing, and competitive differentiation.
• Gather feedback from sales to refine GTM strategies and product-market fit.

Market Research & Intelligence

• Analyze market trends, competitor strategies, and industry dynamics to inform GTM approaches.
• Support pricing and packaging decisions with insights from market research and customer data.
• Identify emerging opportunities in new verticals or customer segments.

Cross-Functional Collaboration

• Work closely with marketing to align campaigns, content, and demand-generation programs with GTM priorities.
• Collaborate with product managers to ensure alignment between roadmap, customer needs, and launch readiness.
• Partner with customer success to support adoption, onboarding, and retention initiatives.

Experience

• 3+ years in GTM, product marketing, growth, or strategy roles.
• Experience in B2B SaaS; cybersecurity, compliance, or AI-related industry experience is a strong plus.
• Proven track record managing end-to-end product launches or commercial initiatives.

Skills

• Strong understanding of GTM frameworks, customer segmentation, pricing concepts, and product lifecycle management.
• Excellent communication skills — capable of simplifying complex products into clear value propositions.
• Strong analytical mindset; able to leverage data for decision-making and optimization.
• Experience building enablement content for sales teams.

Soft Skills

• Highly organized, structured, and capable of leading complex cross-functional projects.
• Proactive and collaborative — able to work effectively with product, marketing, sales, and leadership teams.
• Comfortable in fast-paced environments and evolving product landscapes.

Education

• Bachelor's degree in Business, Marketing, Strategy, or related field (or equivalent experience).

• Be at the intersection of cutting-edge AI/voice technology and compliance.
• Make an impact by shaping a growing brand in a high-growth market.
• Work with a collaborative, high-energy remote team driving forward-thinking solutions.
• Grow your career and influence across product, marketing and business domains.