Kreators Marketing Manager

ABOUT KOLSQUARE

Kolsquare is the #1 Influencer Marketing software solution in Europe, used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimize brand communication strategies in response to new digital challenges.
Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances.

Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 3M KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook, Snap and YouTube.

In 2024, Kolsquare joined the group, one of the largest private tech companies in Europe, with a culture of innovation and excellence, to further fuel its impressive track record of outstanding profitable growth.

ABOUT KREATORS BY KOLSQUARE

Kreators by Kolsquare is a mobile app for professional content creators to manage collabs, admin, billing, media kits, and analytics in one place. Developed by Kolsquare, Europe's leading Influencer Marketing Platform, Kreators combines best-in-class software with community programs in a fast-growing category.

KOLSQUARE MISSION

Kolsquare is a Benefit Company, certified B-Corp in 2024.

Kolsquare exists to help you reach your greatest potential. And positively impact the world.

Influencer Marketing is today described as a revolution, a 30B$ market that is a major transformation in the media and digital world. It has also become a real gold mine, creating high hopes but also bringing its share of myths and legends. Everyone knows it works and can have an amazing impact on brand awareness or customer acquisition, but not everyone knows exactly how to do it. At Kolsquare, we firmly believe in this new media and are convinced that it's the best way for ideas, people and organisations to grow and reach their greatest potential. We also believe that it's a great way to create positive impacts for a better world. Our mission is therefore to give everyone access to the power of KOL Marketing.

KOLSQUARE CULTURE & VALUES

• Deliver WOW
• Be Responsible in your actions
• Pursue Growth & Learning
• Be passionate and determined
• Share your Power, Knowledge & Wealth
• Build Authentic relationships

We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.

More info about culture here in our Culture Book.

YOUR ROLE 

Reporting to the CMO, you will own the new Kreators by Kolsquare business line marketing strategy, executing high-impact initiatives that drive awareness, credibility, and user acquisition for creators. You will work closely with the Kolsquare central marketing team (growth, digital, brand, field, product marketing) and the product team to define acquisition strategy, create the right marketing materials, and ensure this new business line turns Kreatorsby Kolsquare into a clear value proposition and successful business.

Your role will require a mix of strategy, hands-on execution, and cross-functional collaboration, working with communication, brand, content and digital marketing to position Kreators by Kolsquare as the solution that professional content creators need.

Your Key responsibilities : 

• Lead marketing for Kolsquare's first B2C product line from strategy to execution
• Build the brand and its core messaging and positioning so that it becomes the go-to app for creators
• Build the user acquisition strategy across all markets that Kolsquare operates in (France, Germany, Italy, UK, Spain, Benelux, Nordics) for this new B2C environment
• Build, plan and execute on the marketing plan with a PLG led model approach (landing pages, app store optimization, paid social, creator partnerships, email, referral…).
• Partner with the marketing central team (Brand, Communication, Content, Growth) and in country field marketing team members to deliver on business results
• Collaborate with the product team, deliver market insights to support product innovation
• Define and implement lead generation campaigns, including content marketing, SEO/GEO and paid social
• Define and implement KPI's to measure impact and optimize for lead conversion rates by channel
• Own Kreators by Kolsquare website (structure, UX, SEO, conversion) and build it to be the backbone of the user acquisition strategy
• Analyzing the performance of marketing operations, identify key insights, recommend and implement actionable improvements.
• Build relevant content for SEO, GEO applicable for this target audience
• Report on plan, performance, progress to business line leader and CMO
• Engage with influencer communities & ambassadors to create advocacy and strengthen Kreators by Kolsquare's reputation.

YOUR PROFIL

Must-haves

• 5+ years of experience as a marketing generalist in a B2C environment ideally in Influencer Marketing or SaaS Martech.
• A deep understanding influencer marketing & media landscape
• Fluent level of English
• Strategic thinker and hands-on executor, ready to own and scale Kreators by Kolsquare's presence in Europe
• Commercially driven and know how to generate demand in B2C with a PLG approach
• Experience in creating appealing marketing materials (blogs, videos, email sequences…).
• Demonstrated experience in B2C demand generation activities

Nice-to-haves

• An entrepreneurial spirit and operating in unknown territory stimulates you
• A self-starter, you thrive in a fast-moving, international environment
• Additional European language is a plus (French, Spanish, German, Italian)

WHAT WE OFFER?

• You can be based anywhere in Europe.
• Full flexibility: full remote work with European hubs and 400+ coworking spaces worldwide.
• Monthly and quarterly highlights in person to get together with other Kolsquarians for great team-building events.
• A package linked to the market that will not be based on your location.
• The stability and resources of a profitable group, with the agility of a scale-up.
• Continuous training opportunities and career development support.

THE RECRUITMENT PROCESS

1. Intro call with our talent acquisition team at Team Blue
2. Call with Peggy, CMO
3. Interview with Torsten, CTO Kreators by Kolsquare
4. Case study with CMO and a Kolsquare marketing Head Of
5. Coaching interview with Julia, external coach
6. Final interview with Quentin, our CEO
7. Reference checks

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