Tech Content Marketer

il y a 4 jours

Paris, Île-de-France Ples Convergence Temps plein

Notre client est un leader européen des services de développement logiciel dans les technologies low code, et particulièrement présent sur le secteur des médias.

Nous recherchons un(e) Tech Content Marketer & Brand Lead.

VOS MISSIONS :

1. Être la voix de la marque (éditorial & narration)
Définir la ligne éditoriale, traduire la vision des fondateurs et transformer la proposition de valeur en récits clairs (sujets, ton, formats, séries récurrentes, storytelling, frameworks, playbooks).

2. Créer du contenu à fort impact (technique, profond, accessible)
Créer des contenus longs et profonds (articles, études de cas, scripts), en rendant les enjeux techniques accessibles et mémorables.

3. Développer et faire croître nos médias (newsletter, vidéo, réseaux sociaux)
Piloter la newsletter, co-créer des formats vidéo et renforcer la présence sociale avec du contenu percutant.

4. Soutenir le growth & la génération de leads (sans être un marketeur "classique")
Transformer le contenu en leviers d'acquisition, structurer le site web et adapter les messages à nos ICPs spécifiques (assurance, média, services B2B…) : bon angle, bonne preuve, bon CTA.

5. Travailler main dans la main avec les équipes tech & delivery
Comprendre les projets réels, vulgariser les choix techniques et garantir l'exactitude de tout ce qui est publié.

COMPÉTENCES PROFESSIONNELLES ATTENDUES :

Pas besoin de tout maîtriser dès le premier jour, mais vous devez être à l'aise avec cet univers :
– Contenu & diffusion : Notion, Webflow, LinkedIn, YouTube, Substack / Ghost ou équivalents
– Automatisation & analytics : HubSpot, Lemlist, Make, GA4, Looker Studio, Hotjar/Clarity
– Design & vidéo : Figma/Canva, Descript / CapCut / Premiere ou équivalents
– IA au quotidien : ChatGPT & co pour accélérer la recherche, la structure et les drafts (avec un vrai travail éditorial final)

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