Paid Social

Who We Are

Zefir is Europe's fastest-growing AI Real Estate Marketplace. We're transforming how homes are bought and sold, enabling transactions twice as fast as traditional methods. In just 2 years, we've achieved over €1 billion in Gross Merchandise Volume (GMV).

Backed by over €50 million from top-tier investors like Sequoia Capital, we're committed to accelerating life changes for millions of current and future European homeowners.

About the Marketing Team

This position will be reporting into the Growth team, and working day-to-day with the Brand team.

The Growth team focuses on putting Zefir on an exponential trajectory, while building an efficient and robust acquisition engine.

The Brand team is dedicated to crafting impactful and innovative content that captures attention and drives engagement. Our goal is to establish Zefir as the most memorable brand in the real estate sector by leveraging cutting-edge advertising strategies across digital platforms.

About the Role

This isn't just another performance marketing role. It's creative and AI driven paid acquisition at scale. As a Paid Social & Creative Manager, you will manage end to end the full paid social cycle: from building the creative factory to the campaign setup and the analytics. You'll own our 6-figure monthly paid social budget while building the creative factory that will fuel our acquisition engine. You'll have full autonomy over our paid social strategy, direct collaboration with our Brand and Growth teams, and a critical impact on the trajectory of Europe's fastest growing real-estate platform.

Key Responsibilities

Social paid acquisition & campaign management (50%)

• Own and scale our paid social campaigns (mainly Meta) with a 6-figure monthly budget

• Monitor, optimize, and report on campaign performance weekly, making data-driven decisions to maximize ads efficiency (improve margin, reduce CAC)

• Structure campaigns, audiences, and bidding strategies to achieve aggressive growth targets

• Conduct rigorous A/B testing on creatives, audiences, copy, and placements to identify winning formulas

• Collaborate with the Growth team to align acquisition strategy with business objectives and funnel optimization
  

Creative strategy & production management (50%)

• Lead weekly competitive intelligence by monitoring creative trends from French and international pure players

• Develop high-impact creative concepts - with support of the brand team - that marry brand storytelling with conversion optimization

• Create a scalable creative factory leveraging AI, creative agency, freelancers and internal expertise.

• Publish all ad creatives across platforms, ensuring brand consistency and technical excellence

• Build a creative testing framework to systematically iterate on concepts, formats, and messaging

• Build AI Agents to optimize our Paid Acquisition processes and ensure scalability for ad copy, analytics, campaign upload, creative fatigue automation…

What We're Looking For

• 3-5 years of paid social acquisition experience managing significant budgets (€50K+/month) with proven ROI impact

• Expert-level proficiency in Meta Ads Manager (knowledge of TikTok Ads and other social platforms is a plus)

• Proven track record of scaling performance campaigns while maintaining or improving efficiency metrics

• Strong creative sensibility: You can identify winning creative patterns and translate insights into actionable concepts

• Experience managing creative production: You've successfully briefed and coordinated agencies or freelancers to deliver high-performing ad creatives

• Analytical rigor: You're comfortable with dashboards, data analysis, and translating numbers into creative and strategic decisions

• Excellent organizational skills: You can juggle campaign optimization, creative production, and agency management simultaneously

• Fluent in French and English: Ability to work with local and international references and partners

• Startup DNA: Comfortable with ambiguity, rapid iteration, and wearing multiple hats in a fast-paced environment

• Experience with creative tools (Figma, Canva) or AI tools for content creation is a plus
  
  

Benefits

• Competitive salary: You can run your own simulation with our salary calculator.

• BSPCE (Stock Options): Available for everyone, with monthly vesting after year one, over a 4-year period.

• Healthcare plan: Full coverage with Alan for team members, their partners, and children.

• Office in Le Peletier, Paris (9th arrondissement): With flexible remote work options.

• Swile meal card: €11 per worked day.

• Swile mobility card: €42/month to support sustainable transportation (metro, carpooling, biking…).

• Team events: Monthly Mixers to connect and share good times, and quarterly All Hands to celebrate wins across the company.

Our Operating Principles

Steep Mountains Are Steep: Setting ambitious goals and working hard to achieve them.

Ride Reality: Actively seeking challenges and thriving by adapting flexibly to changes.

Play for the Front of the Jersey: Prioritizing team success over individual recognition.

Application & Process

We welcome applications from anyone, regardless of background, gender, sexual orientation, religion, age, or experience. Our team values authenticity and diverse perspectives.

For all roles, our interview process emphasizes hands-on exercises, case studies, or discussions about specific examples of your previous work. We ensure objectives and expectations are clearly communicated at every step.

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