Category Manager

Job ID: 8245 

Alternate Locations: None 

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Job Title: Category Manager – Home France & Benelux 

Contract Type: Permanent

Workplace Type: Hybrid

Location: Colombes

Reports to: Category Management Leader Home

Your Role

As our Category Manager – Home France & Benelux, you will take the lead on unlocking category growth and profitability across a diverse portfolio: Homecare, Kitchen, Beverage, and Home Fragrance. This newly created position offers you the opportunity to shape the role from the ground up, with room to innovate and adapt in line with evolving business needs.

Working closely with our Key Account Managers and cross-functional teams (Brand Activation, Logistics, Legal), you will be at the crossroads of insight and execution. With a sharp eye on market trends and shopper behaviour, you will craft strategies that resonate across France and Benelux, with a primary focus on specialty retail and selective involvement in mass distribution.

If you thrive in fast-paced environments, enjoy building from scratch, and know how to translate data into action — then this role was made for you.

Key Responsibilities

• Category Strategy & Insights: Develop an expert understanding of the market, product dynamics, competition, and shopper behaviours using panel data, data sharing tools and custom studies.
• Performance Analysis: Monitor key category drivers (assortment, shelf presence, promotions), run monthly diagnostics and recommend corrective actions to drive performance.
• Strategic Planning: Define the category strategy by leveraging shopper and consumer insights. Play an active role in brand relaunches across the portfolio.
• Business Partnering: Support Key Account Managers in shaping multi-channel strategies and long-term retailer plans (assortment, promotions, pricing, merchandising).
• Retailer Engagement: Lead client-facing meetings (market reviews, innovation roadmaps, assortment strategies) and develop tailored approaches per retailer.
• Trade Execution: Communicate clear action plans to internal and external sales teams. Build compelling arguments and ensure flawless execution of negotiated activities.
• Process & Planning: Set up structured routines and timelines. Define internal and external needs and align them across regional, sales, and distributor teams.
• Cross-functional Collaboration: Act as a central point between commercial, regional marketing, and field teams to ensure cohesive strategies and shared success.

What You Bring

• Education: Master's degree (Bac+5) in Business, Marketing or related field.
• Experience: Proven track record in category management or trade marketing, ideally within specialised retail or FMCG. 
• Analytical skills: Strong data analysis and insight generation abilities, with a strategic mindset.
• Tools: Proficient in Microsoft Excel and PowerPoint.
• Languages skills: Fluent in English and French
• You: Entrepreneurial spirit, structured approach, and the ability to lead in ambiguity. You are business-driven, customer-focused, and capable of managing multiple categories and channels simultaneously.

Why Join Us?

Join Newell Brands, a leading company in EMEA with iconic brands like Spontex, Yankee Candle, WoodWick, Sistema, FoodSaver, Campingaz, Coleman, DYMO, Parker, Crockpot and NUK. By joining us, you will benefit from:

- Professional Development: Unlimited access to LinkedIn Learning with over 17,000 courses.

- Ethics and sustainability: Environmentally friendly and social business practices.

- Exclusive benefits: Discounts on our products, referral program, seniority recognition and resource groups to encourage diversity and inclusion.

- Core Values: Integrity, teamwork, passion for winning, ownership, and leadership.

Ready to shape the future of Home categories?

If you're looking for a role where you can make a genuine impact, bring fresh ideas to the table, and drive real change, then we would love to hear from you. Click on "Apply Online" and send us your CV — we look forward to discovering what you can bring to the team. By submitting your application, you confirm that you have read our Candidate Privacy Statement, available at

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.