Consumer & Media Data Manager EMEA

Media Data Manager EMEA CDI H/F Qui Sommes-Nous ? Reconnue comme la première entreprise de cosmétiques fondée au Japon, et classée au 8ème rang mondial des groupes de beauté, Shiseido incarne l’excellence absolue dans le domaine des soins, du maquillage et des parfums. La réputation de l’entreprise, fondée en 1872, s’appuie sur plus de 150 ans de recherche et d’innovation au service de la Beauté. Les marques du Groupe sont aujourd’hui distribuées dans plus de 120 pays et régions. Shiseido emploie environ 33 000 collaborateurs de près de 100 nationalités et a généré un chiffre d’affaires de 6,7 milliards d’euros en 2024. Guidés par la mission de l’entreprise « Beauty Innovations for a Better World », les collaborateurs de Shiseido sont animés par des valeurs qui illustrent son héritage unique : « People First », « Diversity », « Art & Science », « Japanese », « Uncompromising Quality » et « Omotenashi ».Shiseido EMEA, basé à Neuilly-sur-Seine, couvre les activités mondiales des marques de parfum Issey Miyake, Narciso Rodriguez, Zadig&Voltaire, Max Mara, Shiseido Fragrances et Serge Lutens; de la marque de soin Gallinée ; ainsi que les activités et la distribution régionale de plusieurs marques du Groupe : Clé de Peau Beauté, Docteur Dennis Gross, Drunk Elephant, NARS, Shiseido Ginza Tokyo et Tory Burch. La région compte également un centre d’innovation européen (EIC) dédié à la recherche et au développement ainsi que 2 sites de production basés dans le Loiret. Organization : Manager : Media Manager Management : No Long term contract Neuilly sur Seine Job Description You will set the vision for integrated measurement, unify teams across multiple lines of business, and drive innovation through advanced statistical modeling, attribution, brand equity analysis, and test and learn.You will combine technical depth in statistics and data science with the business acumen and presence to influence executive partners. You will orchestrate analytics across digital and offline channels, including linear TV, digital attribution, and brand health tracking, and ensure analytics delivers measurable business impact.Responsibilities Define and lead integrated measurement strategies, spanning marketing mix modeling, attribution, brand equity, and clean room–based approaches. Partner with markets to ensure analytics is a central driver of strategic planning and investment decisions. Provide thought leadership on measurement innovation, industry trends, and emerging methodologies. Oversee advanced statistical modeling and econometric analyses to quantify marketing's impact on business outcomes. Lead high-priority ad hoc projects, such as frequency-to-brand impact studies, audience deep dives, and causal lift experiments. Drive the evolution of clean room–based analytics solutions (e.g., LiveRamp or equivalent), enabling secure, privacy-safe, cross-platform measurement. Be the senior analytics partner to executive-level stakeholders, building trusted relationships and delivering clear, persuasive insights. Translate complex analysis into compelling narratives that connect media to both brand and performance outcomes. Champion a test-and-learn culture, guiding clients toward innovative measurement practices. Oversee data collection Qualifications Strong media knowledge and experience managing agencyor future external partners on MMM Understanding of media thresholds (channel/market) Ability to drive end-to-end measurement (MMM, attribution, brand equity, clean-room analytics) with clear business impact Strong statistical and econometric skills, capable of building, auditing, and optimising models independently Experimentation mindset, designing and interpreting causal lift tests to inform investment decisions Ability to translate complex analysis into digestible reports for business teams 8+ years of experience in analytics, with deep expertise in statistical modeling, econometrics, and marketing measurement. Bachelor's degree in Statistics, Economics or related quantitative field, required Proficiency in SQL and statistical programming (Python or R). Demonstrated experience with clean room technologies (LiveRamp or equivalent) and privacy-compliant measurement approaches. Knowledge of both digital and offline measurement, including attribution, MMM, and linear TV impact. Understanding of ad operations, tagging, and QA processes. Experience in data visualization solutions (Tableau, Power BI, Datorama) Experience using SQL, Python, or R to perform advanced analytics analysis