Senior Global Brand Manager – Companion Animals

Senior Global Brand Manager – Companion Animals The success of a company depends on the passionate people we partner with. Together, let's share our talents. As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing , producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet. We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife. Indeed, Our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach. As part of our “Diversity, Equity and Inclusion” policy, Ceva Animal Heath is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team. Your

missions:
We are looking for a Global Brand Manager
- FELIWAY to join our Companion Animal OTC Marketing team. A unique opportunity to shape the future of a global category-leading brand FELIWAY is the flagship brand of our OTC (Over The Counter) portfolio and the global reference in feline wellbeing. Available in more than 60 countries, the brand enjoys strong awareness, scientific credibility and significant untapped growth potential. Following several years of successful growth, the challenge today is no longer simply to grow the brand, but to elevate it to its next stage of development. We are looking for a marketing leader who can bring world-class FMCG expertise to strengthen brand fundamentals, accelerate international growth and unlock future opportunities. This role offers the opportunity to have a direct impact on one of Ceva's most strategic global brands and help shape its long-term success. Reporting to the Companion Animal OTC Marketing Director, you will define and drive FELIWAY's global growth strategy, innovation agenda and brand development roadmap. You will work closely with international stakeholders across R&D, Finance, Supply Chain, E-commerce, Regulatory Affairs, Legal and affiliate marketing teams worldwide.

Key Responsibilities
Brand Strategy & Equity
- Define and lead FELIWAY's long-term vision and growth strategy
- Strengthen and modernize the global brand platform
- Drive brand equity and differentiation
- Identify new expansion and growth opportunities Innovation Leadership
- Lead the innovation pipeline and roadmap
- Turn consumer, veterinary and customer insights into meaningful innovation opportunities
- Partner with R&D teams to bring innovations from concept to global launch Global Brand Building
- Develop global marketing and communication plans
- Influence campaign development across all marketing channels
- Build impactful multichannel campaigns
- Ensure brand consistency across markets Commercial Excellence
- launch, pricing and value creation strategies
- Support affiliates in local execution -Drive best-practice sharing across regions Omnichannel Growth
- Optimize FELIWAY's presence across veterinary, specialist retail and e-commerce channels
- Deliver a seamless and compelling brand experience at every touchpoint Your profile : About You
- Bachelor's or Master's degree in Marketing, Business or related field
- 8-10+ years of experience in strategic marketing and international brand management
- Strong background in FMCG, Consumer Healthcare, OTC, Pet Food or leading consumer brands
- Strong expertise in brand building, innovation and growth strategy
- Solid understanding of pricing, portfolio management and commercial fundamentals
- Proven success in international and matrix organizations
- Fluent English Animal health experience is not required. We are particularly interested in candidates who can bring strong FMCG discipline, best practices and a modern brand-building mindset. Why Join Us? You will take ownership of one of Ceva's most strategic global brands and play a key role in shaping its next chapter of growth. This is a high-impact international role combining brand strategy, innovation, global influence and business transformation within a fast-growing and purpose-driven organization.