Senior Manager, B2B Marketing

INSEAD is seeking a Senior Manager, B2B Marketing, to join our Marketing & Recruitment department. This is a full-time, temporary contract position based at our Europe Campus in Fontainebleau. A hybrid working model is in place – 3 days on campus, 2 days from home. About the job Reporting to the Senior Director, Marketing and Product Strategy, the job holder will work closely with the senior leadership and corporate partnership & recruitment teams, to reinforce the brand and positioning of Executive Education and drive B2B marketing strategy that supports the growth of revenue for Executive Education. Your role within the team Build & Lead B2B & Account Based Marketing Strategy Globally:
• Develop and execute a targeted B2B marketing strategy for high-value accounts in collaboration with corporate partnership and OEP B2B senior leader team that generate leads, nurture relationships, and accelerate conversions that support revenue growth for Executive Education.
• Leverage campaign insights and data to refine outreach strategies and improve impact. Lead Brand Awareness Campaigns & Positioning of Executive

Education:
• Lead communication efforts that highlight key messaging and positioning of the executive education brand to key audiences including corporates, prospective and past participants and prospects.
• Client and Organization Success Storytelling:
• Build strong relationships with clients to uncover success stories that highlight INSEAD’s transformative impact.
• Develop tailored content, including case studies, videos, and testimonials, to showcase results and inspire decision-makers. Develop Digital and Social Media Strategy:
• Develop and execute a strong digital strategy across INSEAD Executive Education's social media platforms to promote Executive Education.
• Leverage analytics to monitor, optimize and report on performance. Build Communication Strategy of EDP Flagship events:
• Lead the communications strategy for significant EDP/B2B events including the Learning@INSEAD Summit across our 4 locations (flagship Executive Education event for B2B/Corporate communications, focusing on thought leadership and key USPs). The ideal candidate profile
• Master’s degree in marketing, communications, or a related field (or equivalent experience).
• 8+ years in marketing and/or communications (B2B is a plus), with proven expertise in copywriting and content strategy, and preferably account-based marketing.
• Experienced user of CRM platforms (e.g., Salesforce), and CMS systems (e.g., WordPress).
• Cross-Functional Project Leadership: able to manage complex, cross-team initiatives.
• Influential Communicator and Collaborator: able to engage and align diverse internal and external stakeholders, incl. leadership, partners, & client-facing teams.
• Ability to lead integrated, multi-channel marketing campaigns, align campaign with broader business goals and drive measurable impact.
• Adept at working closely with senior leadership to shape marketing initiatives supporting revenue growth. Kindly submit your application along with a CV in English. INSEAD is a Mission-Driven Global Organisation and is rapidly evolving to shape the future of business education We develop responsible, globally minded leaders to improve the well-being of societies through world-class education across four continents. As we operate in a very dynamic and rapidly changing sector, we continue to innovate, modernising our operations, and driving ambitious strategic initiatives across our campuses, to remain the business school of choice. Our Culture Our culture is defined by diversity, independence, rigour, and an entrepreneurial spirit, underpinned by six key competencies. We empower our teams to lead with a growth mindset and a client-focused approach, foster a culture of professionalism and integrity, where collaboration and empathy are the engines of our innovation. These competencies guide how we work, make decisions, and contribute to the School’s mission every day. Independence as a Strategic Advantage Free from government or university systems, our financial and ideological independence allows us to think, teach, and act without political constraints. This autonomy enables our faculty to pursue rigorous, evidence-based research that creates objective value for our participants and the world. Our Customers We serve an influential global base, including senior leaders, multinational corporations, and public sector institutions committed to leadership development at scale. Our programmes attract ambitious individuals who want to shape business and society while our corporate partners rely on us as a strategic ally in developing future‑ready leaders. Working at INSEAD means contributing to an institution whose customers operate at the highest levels of global innovation and impact. A Diversity of Perspectives Diversity at INSEAD is about how our people think and challenge assumptions to drive more meaningful innovation. We welcome a wide range of perspectives, believing they lead to better decisions and stronger, more inclusive teams. We Hire People Who Want to Make a Difference We seek ambitious individuals who thrive in international environments and share our goal of delivering tangible impact for our customers. Join us to grow your career in a world-class institution where your ideas and contributions truly matter. The Marketing & Recruitment department at INSEAD drives global outreach to attract top talent for the school's programs. It develops strategic marketing initiatives and recruitment efforts to engage prospective students and strengthen INSEAD’s brand presence worldwide.