Senior User Acquisition Manager
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About the Role
Own and scale Meta paid acquisition for a B2B SaaS business, combining performance marketing, creative strategy, and measurement. You will help grow acquisition among small and midsize businesses while building a fast, insight-driven testing approach.
What You'll Do
• Set Meta budget allocation and campaign strategy, optimizing against ROAS and LTV:CAC targets.
• Analyze campaign performance to identify creative patterns and provide structured, data-backed briefs to the creative team.
• Run high-velocity tests across audiences, creative, campaign structures, and micro-personas.
• Connect channel performance to unit economics and incrementality, partnering with measurement teams to guide spend decisions.
• Build tools, automations, and workflows, using AI where useful to make user acquisition faster and more autonomous. What We're Looking For
• At least 4 years of performance marketing experience, including managing six-figure monthly Meta budgets against LTV:CAC targets.
• Strong knowledge of attribution, incrementality, and unit economics, with the ability to connect channel decisions to business outcomes.
• Experience partnering with creative teams, developing data-backed hypotheses, and running structured feedback loops.
• Experience building tools or automating workflows with code or AI-enabled platforms.
• Experience running rapid experimentation and marketing to SMB audiences, ideally in SaaS or product-led environments. Compensation & Benefits Base
salary:
$60,000 to $70,000 USD annually. Visa sponsorship details were not provided. Location Remote. Primary
location:
Paris, France.
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