FREELANCE SOCIAL MEDIA STRATEGIST

Il y a 2 jours

Fresnes, Ile-de-France ZORBA Temps plein

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About the Company
What we do :
• At Zorba, we help brands tell the stories behind their scientific innovation, on all relevant touchpoints.
• We are looking to connect with freelance social media strategists and strategic planners who can bring these stories to life through clear messaging, audience insights and ideas that feel native to social platforms.
• We are currently scouting freelance talent for project-based future collaborations.

About the Role
The role :
• You will help define what brands should say about their science, why it matters to their audiences, and how to communicate it on social media.
• Working alongside creative teams, client teams and our internal scientific experts, you will turn complex information into strategic narratives and actionable creative briefs.
• The challenge is to simplify without distorting, create interest without overclaiming, and seamlessly fit in social media culture without losing the scientific substance. Responsibilities What you’ll do :
• Understand audiences and their relationship with science. Identify motivations, knowledge gaps, misconceptions and barriers to engagement through research, social listening and cultural insights.
• Define the messaging strategy. Build clear narratives, message hierarchies and editorial pillars that connect scientific evidence with audience needs and brand objectives.
• Translate science into social-native storytelling. Develop content angles, format recommendations and creative briefs for short-form video, carousels, expert-led content or creator collaborations... Adapt the narrative, tone and level of detail to each platform and audience.
• Protect scientific integrity throughout the creative process. Work with scientific experts and client reviewers to preserve essential scientific context and ensure that hooks, visuals and simplified explanations remain faithful to the evidence. Qualifications
• 3+ years proven experience in social media strategy, strategic planning or communications strategy.
• Full professional fluency in both French and English. Required Skills
• The ability to create strategic platforms for social-first campaigns, as well as the capacity to adapt master campaign asset into purposeful social assets when the brief calls for it.
• An active understanding of brands and platform conventions, audience behaviours and creator practices before they become standard brand practices.
• The ability to engage with scientific or technical material, ask precise questions and turn complexity into clear, compelling communication.
• Strong writing, presentation and creative briefing skills, with the autonomy and collaborative mindset needed for freelance agency work. Preferred Skills
• Experience with science-led brands, scientific communication or innovation storytelling is a strong advantage.

FREELANCE SOCIAL MEDIA STRATEGIST

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