Paid Media Manager

About Jimmy Fairly Founded in Paris in 2011, Jimmy Fairly offers eyewear collections with exclusive designs and rigorous quality. Driven by a warm customer experience and a high-end image, the brand has established itself as an essential reference for a young and discerning audience, combining optical expertise with fair pricing. Our business model relies on controlling 100% of our value chain: we design our eyewear in our Paris studio, develop the frames alongside our manufacturing partners, and sell them exclusively through our own stores and website. Today, Jimmy Fairly represents:
• 180+ retail stores across 10 countries, achieving double-digit retail growth
• A fast-growing e-commerce platform led by the US market, currently generating triple-digit growth Your position As part of our next growth phase, the digital team is internalizing media buying to build an agile, in-house acquisition engine. Jimmy Fairly is looking for an ambitious, curious, and entrepreneurially-minded Paid Media Manager to support 3 main ambitions:
• Accelerate Global E-Commerce: Drive penetration in the US market while rolling out e-commerce operations across new international territories.
• Expand Retail into New Territories: Build and scale market presence across Europe, the Middle East, and new regions in the United States.
• Support Continuous Growth in Core Markets (FR & UK): Continually elevate brand awareness and desirability in historical markets.

Key Responsibilities
I. Paid Media Management & Scaling
• Budget Ownership for Full-Funnel Acquisition: Manage and deploy an international budget of €5M+ across key markets (US, FR, UK, Europe, Middle East) and objectives (branding, ecom, drive to store)
• Media Buying Daily Execution & A/B Testing: Oversee campaign setups, bid strategies, real-time optimizations, and rigorous testing across creative angles, audiences, and landing pages.
• Platform Mastery: Direct campaign operations across Meta, Google Ads, TikTok, and emerging channels (such as ChatGPT/OpenAI ad solutions, Pinterest). II. Budget Allocation
• Rebalance budgets dynamically based on real-time data to maximize ROAS and lower customer acquisition costs (CAC).
• Serve as a strategic partner to leadership on best allocating resources to continue to build brand equity. III. Product Feeds & Technical Infrastructure
• Oversee and optimize product feeds (Google Shopping, Meta Catalog, TikTok Shop) to ensure high conversion rates.
• Partner with developers to maintain bulletproof tracking accuracy, multi-touch attribution, and Server-Side/CAPI integration. IV. Innovation, R&D & Media Intelligence
• Stay ahead of platform updates, algorithm changes, and emerging media formats.
• Test new channels and ad formats ahead of competitors to secure first-mover advantages in key growth markets. Profile & Qualifications
• In-House or Performance Agency Background: 2 to 5 years of hands-on experience in media buying, campaign optimization, and performance marketing within a fast-growing D2C brand, retail brand, or specialized agency.
• Entrepreneurial Mindset: Highly autonomous, goal-oriented, and driven by business impact.
• International & Omnichannel Scope: Proven track record of managing budgets across multiple countries.
• Data-Obsessed & Curious: Strong analytical capabilities, comfortable navigating tracking frameworks, data and budgets.
• Language

Skills:
Fluency in French is mandatory for daily operations with our Paris headquarters