Creative Strategist
Il y a 4 jours
France
Independant Marketing Consultant
Télétravail
Temps plein
50 000 € - 70 000 €/an
Gratuit avec email ou Google
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Creative Strategist (Performance / Direct Response)
· Remote Please fill up that form: https://www.meritfirst.us/candidate/tests/62e31283-0c48-4c5e-819a-9dcaf9f64848 You turn customer insight into angles, and angles into briefs the team can execute without questions. Then you read the results and start again. ABOUT ENSAIO Ensaio is a new in-house performance creative studio in Lisbon. A team of 7 that ships around 200 ready-to-launch ads a month (10 angles × 5 variations every week) for several brands. Strategy, production and media buying sit in the same room, and every result feeds the next brief. WHAT YOU'LL OWN
• Personas and customer insights
• Angles, promises and hooks
• Concepts and scripts for UGC, video and statics
• Test hypotheses for each batch
• Sign-off on creative direction
• New angles from the Media Buyer's learnings WHAT WE'RE LOOKING FOR
• Direct-response experience on Meta and Social Media in general
• You write hooks that stop the scroll and briefs that need no follow-up call
• You read ad data: hook rate, hold rate, CPA etc
• Fluent English HOW YOU'RE MEASURED Rate of winning ads, number of angles tested, quality of briefs. PACKAGE 50-70k gross annual salary
· meal card
· health insurance
· full-time, Lisbon
· Remote Please fill up that form: https://www.meritfirst.us/candidate/tests/62e31283-0c48-4c5e-819a-9dcaf9f64848 You turn customer insight into angles, and angles into briefs the team can execute without questions. Then you read the results and start again. ABOUT ENSAIO Ensaio is a new in-house performance creative studio in Lisbon. A team of 7 that ships around 200 ready-to-launch ads a month (10 angles × 5 variations every week) for several brands. Strategy, production and media buying sit in the same room, and every result feeds the next brief. WHAT YOU'LL OWN
• Personas and customer insights
• Angles, promises and hooks
• Concepts and scripts for UGC, video and statics
• Test hypotheses for each batch
• Sign-off on creative direction
• New angles from the Media Buyer's learnings WHAT WE'RE LOOKING FOR
• Direct-response experience on Meta and Social Media in general
• You write hooks that stop the scroll and briefs that need no follow-up call
• You read ad data: hook rate, hold rate, CPA etc
• Fluent English HOW YOU'RE MEASURED Rate of winning ads, number of angles tested, quality of briefs. PACKAGE 50-70k gross annual salary
· meal card
· health insurance
· full-time, Lisbon