Digital Manager
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About Us
With over 185 years of history, we are a leading health and wellness company. Our portfolio includes iconic brands such as Aquilea, Fisiocrem, Laborest, Sidroga, Biodramina, Aerored, Fave de Fuca, Halibut, Ems, and Depuralina, with a strong presence across major European markets. We believe in the power of nature, enhanced by science, as the best way to improve human health and wellbeing sustainably. Our goal is to create a positive impact on both people's lives and the planet. We are currently seeking an experienced, analytical, and people-oriented Customer Service Manager to join our Corporate Development area. Your mission will be to improve the brand's online visibility. Through the implementation of action plans, they help increase traffic to the company's website.
KEY RESPONSIBILITIES
• Managing websites and digital tools.
• Defining and planning all email marketing campaigns (promotional, corporate, product-related, and health information emails, etc.).
• Managing email automation and customer loyalty strategies.
• Managing social media strategies, including community management and social media advertising.
• Improving the company's online visibility and increasing traffic to its websites through SEA, SEO, display advertising, and other digital marketing techniques.
• Analysing campaign results and return on investment (ROI), and adjusting strategies in line with the allocated budget.
• Establishing partnerships.
• Overseeing the creation of high-value marketing content, including blog posts, white papers, and e-books.
• Managing all web projects in coordination with IT teams and external service providers, such as agencies, copywriters, bloggers, and graphic designers.
• Monitoring competitors by analysing their websites, social media presence, and web traffic.
• Identifying and sourcing new web service providers Secteur: Industrie pharmaceutique Poste: Service client Gérera d'autres personnes: Oui Type d'emploi: CDI Niveau de carrière: Employé Requirements
• A degree in Digital Marketing, Marketing, Communications, Business, or a related field.
• Experience in digital marketing, online communications, or e-commerce.
• Proven experience managing websites and digital marketing campaigns.
• Experience developing multichannel strategies and acquiring new B2B and B2C customers.
• Experience managing external agencies, service providers, and marketing projects.
• Previous team management experience is an advantage.
• Strong project management and organisational skills.
• Leadership and team management abilities.
• Excellent communication and presentation skills.
• Ability to coordinate with marketing, communications, and IT teams.
• Strong analytical and problem-solving skills.
• Creativity and a results-oriented mindset.
• Ability to manage multiple projects and meet deadlines.
• Excellent written and spoken French & English.
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