Brand & Growth Strategist

Brand & Growth Strategist — Luxury Womenswear Launch Maison OKŌ is a new luxury womenswear house, built around the gaze: how a piece is seen, and how it makes the person wearing it feel seen. Our first collection, La Maison, launches in November 2026 with our website and our first trade show in Dubai. The GCC and Europe are our core markets. The role We’re looking for someone who has launched a young fashion brand from scratch and knows how to take it from zero to its first customers. You’ll shape and lead the brand’s commercial strategy, from positioning to growth. In your first 6 months, you will •⁠ ⁠Define our brand positioning and unique selling proposition: who our client is, what sets us apart and how we tell our story to the market •⁠ ⁠Build our go-to-market strategy and business plan •⁠ ⁠Drive brand awareness: PR, collaborations, influencers and partnerships in the GCC and Europe •⁠ ⁠Grow direct sales through our website, events and pop-ups •⁠ ⁠Prepare the ground for wholesale with the right buyers and boutiques You have •⁠ ⁠Launched or grown a young designer brand from scratch, with results you can show: first customers, press, partnerships •⁠ ⁠Experience defining brand positioning and turning it into a clear commercial story for buyers, press and clients •⁠ ⁠A network in the GCC and/or European fashion market: press, stylists, influencers, concept stores •⁠ ⁠A strong commercial mindset: budgets, P&L and clear targets •⁠ ⁠Experience in luxury or premium womenswear