EU digital marketing

Job Title: EU Digital Marketing & Communication Specialist (m/w/d) Company Description STRONG is a company within the SKYWORTH Group. SKYWORTH is:
• A major brand in China, manufacturing and selling large and small home appliances, TVs, as well as personal care and air‑conditioning products
• The owner, manufacturer, and distributor of leading global brands such as “Panasonic”
• A manufacturer and distributor of Electric Vehicles
• A major producer of a wide range of tech products for multiple European brands “METZ” & “METZ blu”, … STRONG operates in Europe through its 12 subsidiaries, with its European headquarters located in France. STRONG is focusing on 3x product categories: ENTERTAINMENT, NETWORK & SECURITY. Over the years, the brand has become the leading European supplier and market leader in satellite and Terrestrial receivers, as well as Google TV streaming boxes and sticks. Additionally, STRONG B2B business unit manufactures internet boxes, and streaming devices for several EU internet service providers. The STRONG brand offers a complete ecosystem of products dedicated to audio‑video entertainment, home connectivity, and home security. Product development is carried out in EU by a dedicated team, aligned with European consumer expectations. Easy to install and offering good value for money, the brand aims to become a major European player. STRONG products are available through leading physical and online retailers across Europe, and this year STRONG celebrates 40 years of innovation. THE TEAM, THE PRODUCTS & THE INTERACTIONS The European Product Marketing & Communication department is looking for a new team member to contribute to a wide range of tasks. The marketing team consists of 6 peoples:
· 1x EU Product & Communication Marketing Director
· 1x EU Digital Marketing & Communication Specialist
· 2x EU Product & Communication Marketing Specialists
· 2x EU Graphic Designers Products are diverse and addresses various consumer needs
· Google TV streaming Boxes & Stick
· Satellite & Terrestrial TV receivers
· TV
· Video-Projectors
· 5G/4G mobile & home connectivity solutions
· Wi-Fi solutions: Mesh system, router, repeater, Powerline
· Wired solutions: switch, Powerline & PoE
· Smart home Cameras
· Business surveillance Solutions This cross‑functional role is at the heart of the company’s communication strategy:
• Close collaboration with the Marketing Director (FR)
• Close collaboration with the Digital Marketing Specialist (FR)
• Close collaboration with the 2x Graphic Designers (FR)
• Interactions with the 2x EU Product Specialists (FR)
• Interactions with the 2x EU Product Managers (FR)
• Interactions with various EU countries This is a unique opportunity to join a talented team and actively contribute to the development of social media across multiple European countries. WHAT YOU WILL DO 1. Social Media Management on an European scale SOCIAL MEDIA MANAGEMENT FROM STRATEGY TO EXECUTION (without support from an external agency) STEP 1
· LinkedIn
· Facebook (NEW for some countries)
· Instagram (NEW)
· X/Twitter (NEW) STEP 2 : Additional social proposals ADDING & UNIFYING EU COUNTRIES ACROSS ALL SOCIAL NETWORKS STEP 1: TARGETED REGIONS & COUNTRIES (population ranked)
· Central Europe (102.2M): Germany (84M), Austria (9.2M) & Swiss (9M)
· French speaking (81M): France (69M) & Belgium (12M)
· Italy (59M)
· Spain (49M)
· Nordic (28.3M): Sweden (10.6M), Denmark (6M), Finland (5.7M), Norway (5.6M) & Islande (395K)
· Portugal (11.4M) STEP 2 : Additional countries proposals and/or priorities MONTHLY EDITORIAL CALENDAR
· 1 post per week on each social network (NPI, products, sales, seasonal, cultural. …)
· Covering all product categories
· Writing posts in English, and translation into various languages (via AI tool)
· Image selection from existing libraries or briefing with our graphic designers
· Input & adjustments with the marketing team (Product, Digital & Marketing Director) POSTING & COMMUNITY MANAGEMENT
· Tool recommendations
· Moderation, comment replies & community growth
· Contest management & additional engagement tactics
· Event communication CONTENT CREATION
· Video editing from existing libraries
· Video creation using AI tools INFLUENCERS
• Recommandations & complete project follow‑up
• Monitoring parallel communities (Reddit, AV or NETWORK forums, etc.)
• ROI analysis « SOCIAL PAID » CAMPAIGN MANAGEMENT
· Complete project follow‑up
· Analysis (CPC, CPM & ROAS) MONTHLY REPORTING
· Monitoring growth, reach, engagement & conversions
· Monitoring e‑reputation & data analysis (Insights, Google Analytics)
· Development recommendations
· Monthly presentation to the marketing team 2. Website Management and SEO Strategy BACKUP OUR SEO & DIGITAL MARKETING SPECIALIST
· Assist the daily management of CMS items, modifications, creation of products during peak periods & holidays (backup)
· CMS experience for content updates (Webflow)
· SEO knowledge & experience MONTHLY BLOG ARTICLES
· Create additional blog articles to boost our organic traffic to the website
· Work with designers to create all necessary images and banners in advance
· Improve content based on results and high-potential keywords WEBSITE MIGRATION
· Propose ideas, features and tools in a specs list for an upcoming website migration to a new CMS
· Assist the Digital Marketing Specialist to migrate content and set up the new website (Q1 2027) 3. Content creation IMAGES CREATION FOR ALL CHANNELS
· Define necessary images for selected NPI
· Brief our designers to share your vision PIM MANAGEMENT (external CMS)
· upload all content created to make it accessible to marketing / sales / partners and clients REQUIRED QUALITIES WHO YOU ARE
· A go‑getter with a winning mindset
· Alive, Dynamic & Creative
· NOT afraid of constant changes, Open‑minded & team player
· Rigorous & well‑organized EDUCATION
· Higher education (3 to 5 years) in communication, digital marketing, or equivalent
· Knowledge of digital trends and influencer marketing
· 2 years of experience (internships and apprenticeships included) AVAILIBILITY
· Immediate
· <=1 month LANGUAGES & SKILLS
· French: C2 level
- Very good level (written & spoken)
· English: C2 level
- Very good level (written & spoken)
· German –OR– Italian –OR– Spanish: C2/C1 level (written & spoken)
· Excellent writing skills
· Knowledge/interest in the product categories TOOLS
· Microsoft Office (Word, Excel & Powerpoint)
· Social Medias tools (Meta Business Suite, Hootsuite, Sprout social, . …)
· Various IA tool
· Webflow (or similar CMS)
· Translation tool
· Reporting tool

What We Offer
• A dynamic and international work environment
• Flat hierarchies and short decision-making processes
• Performance-based compensation
• Flexible

working hours
and the option to work from home
• Employee discounts on our products Interested? We look forward to receiving your application by email at jobs@strong-eu.com Visit us online: www.strong-eu.com