Marketing Coordinator

Il y a 2 semaines

ChamonixMontBlanc, Auvergne-Rhône-Alpes, France Vibram Group Temps plein 55 000 € - 65 000 €/an
Company Vibram S.p.
A. is an Italian multinational leader in the production and marketing of high-performance rubber soles, a symbol of innovation and design. In addition to the Italian Headquarters and its central offices in Milan, Vibram boasts international locations with production sites, research and development centers and representation in the United States, China, Japan and Brazil. Job Title MARKETING COORDINATOR – France Purpose We are looking for a Marketing Coordinator for France. The primary focus will be to design and execute marketing and communication plan in the Region, toward both B2B and B2C targets, across all Vibram’s categories: Outdoor, Lifestyle, Repair, Work&Safety. This includes co-marketing activities, events, PR and communication. The role will be based in France, between Annecy and Chamonix areas and will report to Vibram Global Marketing Director, based in Milan (Italy) Up to 30% travel required. Main responsibilities
• Become Vibram’s point of reference in France: design and implement dedicated marketing strategies for both B2B and B2C target audience, aligned with EMEA objectives and strategy
• Customize communication plans for regional needs, while maintaining brand consistency
• Work closely with B2B Partners (shoes brand partners) to support co-marketing activities
• Coordinate consumer-facing events (e.g., product launches, pop-up activations) and B2B events (e.g., trade shows, industry conferences)
• Align with Vibram sales teams to ensure marketing efforts drive measurable business results
• Monitor trends and competitor strategies to identify opportunities
• Ensure seamless execution in collaboration with local agencies
• Oversee the France marketing budget Skills
• Self-starter with very strong drive and initiative
• Resident in Annecy, Chamonix or nearby
• Entrepreneurial approach
• Preferable degree in Marketing or Brand Communication
• Influencing skills and ability to collaborate remotely with other company functions
• Project management skills
• Proven ability to manage diverse projects, such as B2C campaigns and B2B partnership initiatives, within tight deadlines
• Previous experiences in Events & PR
• 4
- 5 years work experience
• Passion for Outdoor sports
• Languages: French & English are mandatory. Italian is a plus
• Willing to travel
• In possession of European driving license

What we offer
• Direct hiring, with an average annual gross salary between 55.000€ and 65.000€
• An opportunity for professional growth in a creative and dynamic environment
• A young, stimulating, challenging and collaborative environment
• The history and heritage of a universally recognized brand