Freelance Web Developer

We are looking for an exceptional, hands-on Website Experience & Development Specialist who combines outstanding visual design, strong technical development skills and a deep understanding of customer behaviour and online conversion. Your immediate priority will be to take ownership of our existing Squarespace website, improving its design, functionality, performance and customer journeys to help turn more qualified visitors into retreat enquiries and bookings. As MLA grows, you will also help shape and deliver a full website redevelopment and potential migration to a different platform. This is not a junior website administration role; we need someone who can independently identify opportunities, solve technical problems and deliver high-quality website improvements that support retreat bookings and commercial growth. Outline Responsibilities
- At a Glance The Website Experience & Development Specialist will have full ownership of the website, maintaining and improving our current Squarespace website, proactively identifying problems and opportunities. ● Customer experience and conversion: Improve the journeys from initial discovery through to enquiry and booking. ● Exceptional website design: Create a visually compelling, premium digital experience that reflects our existing identity and inspires visitors to explore our retreats. ● Technical website development: Build, troubleshoot and optimise pages, functionality, integrations and CMS components. Implement technical website changes recommended by the SEO specialist. ● Website performance: Improve speed, mobile usability, accessibility, technical quality and reliability. ● Competitive intelligence: Awareness of benchmarks and best-in-class web development to help us become an industry leader. ● Website redevelopment and migration: Assess, plan and, when approved, deliver a full website rebuild potentially on a different platform. ● Quality assurance: Ensure website information, design, links, forms and booking journeys are accurate and functioning correctly. ● Continuous optimisation: Use data, testing and customer insights to recommend and implement improvements. This is a hands-on role for someone who enjoys creating excellent digital experiences and taking responsibility for their performance. Collaboration and Delivery You will work closely with: ● The Growth Lead: Agree commercial priorities, website deliverables, campaign requirements and project milestones. ● The SEO & Paid Search Specialist: Collaborate on technical SEO, search performance, website structure, tracking and migration requirements. ● The Founder: Collaborate on significant website design, customer experience and creative direction decisions. ● The full MLA team: Support retreat launches, content updates and relevant website requirements. You will be expected to manage agreed work independently, communicate progress clearly, identify risks early and bring practical solutions. Ideal Candidate Profile Essential Experience ● Strong, demonstrable experience designing, developing and optimising commercially successful websites. ● Strong experience developing and managing websites using modern CMS and website platforms, including e-commerce or booking integrations, with the ability to assess and work across different platforms. ● Advanced expertise in Squarespace, including customisation, development and performance improvement. ● Exceptional visual website design skills, demonstrated through a portfolio of personally delivered work. ● Strong understanding of UX, customer psychology, information architecture and conversion rate optimisation. ● Evidence of improving website engagement, enquiries, transactions or other relevant commercial outcomes. ● Strong HTML, CSS and JavaScript capability. ● Experience working with GA4, Google Search Console, Figma and relevant analytics tools. ● Experience designing scalable CMS systems and dynamic page templates. ● Experience creating responsive, mobile-first websites. ● Experience with third-party integrations, analytics, tracking and booking or payment pathways. ● Working knowledge of technical SEO. ● Strong website testing and quality assurance practices. ● Proven ability to plan, deliver and take ownership of complex website improvements and development projects. ● Proven experience planning and delivering website migrations between platforms, including content, integrations, functionality and SEO considerations. Highly Desirable ● Experience working with premium travel, hospitality, wellness, lifestyle or other high-consideration consumer businesses. ● Experience integrating WeTravel or similar back-end booking platforms. ● Experience improving booking or purchase conversion through testing and customer research. ● Webflow and/or Shopify experience. ● Familiarity with founder-led and scaling businesses. ● An understanding of B Corp principles and responsible business practices. Personal Qualities That Matter ● Commercial outlook: Understands that a website should inspire customers and support business outcomes. Understands how people navigate websites and make purchasing decisions. ● Proactive ownership: Identifies opportunities, recommends solutions and follows through on agreed work. ● Structure and dependability: Plans work realistically, delivers against commitments and communicates early when priorities are at risk. ● Collaboration: Works effectively with specialists across Growth, marketing and the wider business. ● Solutions focus: Brings practical recommendations and sound judgement. Working Arrangements ● Engagement: Independent freelance contractor. ●

Location:
Remote-first. ● Hours and availability: 15 hours per week for the first 3 months, thereafter approximately 10 hours per week, including 2 meetings per week. ● Hourly Fee: £35 per hour ● Initial engagement: Squarespace website review, development and optimisation, with a strong focus on e-commerce performance, customer experience and improving the journey from website visits to retreat bookings through our WeTravel booking platform. ● Future redevelopment: Separately scoped and approved. ● Application Deadline: 22 November 2026 Deliverables, milestones, review arrangements, quality standards, fees and any additional services will be documented in the consultancy agreement or agreed statement of work. Our Values We believe that the quality of our life relies on the quality of our downtime and we are here to create a movement of whole-person wellbeing. ● Radical honesty: Trust is our foundation; we communicate the truth, especially when it is hard. ● Solutions over problems: As a startup, we rely on everyone bringing answers to problems. ● All hands, all in: Retreats only work when everyone works together as a team. ● Impact with integrity: As a B Corp, we choose partners and practices that are good for both people and the planet. Freelancer Engagement at More Life Adventures This opportunity is offered on an independent freelance consultancy basis. The terms of engagement will be set out in a written agreement covering services, deliverables, payment, confidentiality, data protection, intellectual property, website access, change control and termination. In line with our B Corp principles, we treat freelancers as partners. We value fair workloads, flexibility, transparent communication, professional development and positive working relationships.

How to Apply
We are particularly interested in candidates who can demonstrate both exceptional website design and measurable commercial improvements. Shortlisted candidates will be invited to participate in a paid, time-limited practical assessment to demonstrate their design, technical and commercial judgement. To apply, please fill out the application form below: https://docs.google.com/forms/d/e/1FAIpQLScQhDcOjWOlvM1Dllx-1I7TDO1Cc9genaloo4o5p9fMgndvPA/viewform?... Application deadline: 22 November 2026