TRAFFIC – MEDIA BUYER FB

Responsibilities
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• Launch and scale Facebook advertising campaigns
• Manage and optimize advertising budgets
• Analyze campaign performance and improve KPIs
• Test creatives, audiences, and campaign strategies
• Work with tracking systems and ensure data accuracy
• Collaborate with designers, developers, and affiliate managers
• Research new GEOs, audiences, and scaling opportunities
• Share best practices and improve team processes Requirements
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• Building and owning Meta strategy across multiple GEOs or products
• Deep understanding of iGaming funnels, player lifecycle, LTV and monetization logic
• Ability to build full retargeting funnels based on player behavior and funnel stage
• Advanced audience segmentation by visits, clicks, registrations, deposits, activity and value
• Ability to build audience priorities, exclusions and retargeting logic across segments
• Advanced Facebook Ads account structure optimization for scale and efficiency
• Strong experience with CBO, ABO, campaign duplication and budget scaling mechanics
• Ability to forecast performance and plan budget allocation by GEO, segment and audience quality
• Strategic optimization based on CPA, CPS, CPL, ROI, LTV, NGR, GGR and player quality
• Advanced work with Pixel, CAPI, event matching, postbacks and attribution logic
• Ability to diagnose tracking issues and explain data discrepancies between Meta, Keitaro and advertiser reports
• Advanced experience with Keitaro, TDS platforms, macros, offers, postbacks and reporting
• Strong experience with anti-detect browsers, account infrastructure and operational limitations
• Ability to analyze active campaigns by CPM, CPC, CPA, CTR, CR, CVR, FTD, deposits and volume
• Ability to decide what to scale, pause, cut or test based on data
• Experience with competitor research, Spy services and creative market analysis
• Ability to research current market angles, funnels and creative approaches
• Ability to create A/B testing plans and provide clear test reports
• Ability to build creative hypotheses and prepare detailed technical tasks for designers
• Understanding of creative fatigue, funnel quality and player quality impact
• Experience with webview apps and PWA apps, including tracking and launch logic
• Ability to adapt funnels to improve traffic quality and conversion efficiency
• Ability to analyze traffic by GEO and prepare growth plans
• Advanced cohort analysis by traffic source, GEO, segment and player behavior
• Ability to connect media buying decisions with product and business outcomes
• Experience working with Jira and improving operational processes Will be a Plus
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• Experience with Keitaro, Binom, Voluum, or RedTrack
• Experience with server-side tracking and advanced Conversion API
• Experience with automation tools and AI for media buying
• English level B2 or higher