Digital Marketing Strategy

Il y a 2 mois

Job, Auvergne-Rhône-Alpes, France MyVA Support (MyVAS) Télétravail Temps plein
This is a remote position. We’re looking for a strategic marketer with a strong sales-driven mindset to lead and execute digital marketing initiatives focused on revenue growth. This role blends high-level strategy with hands-on execution in email marketing, sales funnel creation, and content campaigns tailored to convert.

Key Responsibilities
• Plan, develop, and execute sales-focused marketing campaigns, including email drips, reminders, and lead nurturing strategies.
• Create persuasive and conversion-driven content across channels (email, landing pages, ads, etc.).
• Collaborate closely with the sales team to align messaging and enhance funnel performance.
• Analyze performance metrics and optimize campaigns based on data insights.
• Leverage tools like HubSpot, Mailchimp, ActiveCampaign, and other CRM/automation platforms. Requirements
• Proven experience in strategic marketing with a sales focus, particularly in the U.
S. market.
• Deep understanding of email marketing strategies, including A/B testing, segmentation, and drip campaigns.
• Strong copywriting skills for sales-focused messaging and content.
• Fluent in English (C1/C2 level) – professional grammar and tone are a must.
• Experience working with KPIs like CTR, open rate, conversion rate, ROI. Nice To Have
• Spanish language proficiency.
• Familiarity with SEO for sales copy, content automation, and audience segmentation. Benefits
• 100% work from home
• Weekends off
• Structured work schedule
• Payment based on Experience and Expectations