Marketing Manager
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Key Responsibilities
- Product Marketing: Develop and localize product marketing materials, presentations, and promotional content for the French market.
- Digital Marketing: Manage the French website and social media channels, optimize SEO, and track digital marketing performance.
- Campaigns & Events: Support local advertising campaigns, product training, customer events, and promotional activities.
- Market Research & Collaboration: Monitor market trends and competitors, gather customer insights, and collaborate with sales and HQ teams to drive local marketing initiatives. Key Performance Indicators (KPIs)
- Compliance and accuracy of website content.
- Social media audience growth and engagement.
- Timely delivery and effective utilization of product marketing materials.
- Website traffic, SEO performance, and digital campaign results.
- Completion of planned product training sessions and marketing activities.
- Overall execution quality and contribution to local brand awareness. Key Requirements
- Education &
Experience:
Bachelor's degree in Marketing, Communications, Business, or a related field, with 3+ years of relevant marketing experience.
- Marketing
Skills:
Hands-on experience in product marketing, content creation, website and social media management, and basic SEO.
- Industry Background: Experience in HVAC, air conditioning, home appliances, or other technical products is preferred.
- Language
Skills:
Fluent French and good working proficiency in English. Chinese is a plus.
What We Offer
- The opportunity to contribute to the growth of AUX in the French HVAC market.
- An international working environment with collaboration across local and global teams.
- Opportunities to develop expertise in product marketing, digital communications, and the HVAC industry.
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