Senior Marketing Coordinator – AI-First

Senior Marketing Coordinator : AI-First & Multichannel Growth 📍 Montreal, Little Italy | Hybrid | Full-Time About Draft&GoalDraft&Goal is building an agentic AI platform that enables large enterprises to automate and orchestrate their marketing operations at scale. We work with companies such as Decathlon, TotalEnergies, and La Poste to transform how marketing gets done through artificial intelligence. Now, we're applying the same approach to our own growth: executing faster, across more channels, with dramatically greater production capacity powered by AI. Your MissionWe're looking for a Senior Marketing Coordinator to help build and execute our multichannel marketing growth engine. This is an AI-first, execution-focused role. You'll combine your expertise in digital marketing with our own agentic AI platform to design, automate, and launch campaigns at scale. Our ambition isn't simply to produce more content. It's to build a marketing operation capable of rapidly launching initiatives, coordinating multiple channels, continuously testing new approaches, and delivering measurable business results. You'll be directly involved in execution, with significant autonomy and the ability to turn ideas into live campaigns. Your Responsibilities1. Execute Multichannel Campaigns
• Design and execute campaigns across LinkedIn, email, paid media, SEO, website, and other relevant channels.
• Coordinate demand generation, account-based marketing (ABM), and brand awareness campaigns.
• Adapt messaging and content for different audiences, markets, and channels.
• Manage marketing calendars and ensure fast, consistent campaign execution. 2. Build an AI-First Marketing Operation with Draft&GoalOur platform will be your primary tool for productivity, automation, and scale.
• Use Draft&Goal daily to automate marketing operations.
• Design and continuously improve agentic AI workflows for research, content creation, localization, distribution, and optimization.
• Turn a single marketing initiative into dozens of variations tailored to different formats, markets, and audiences.
• Automate repetitive tasks to focus your time on creativity, quality, and performance.
• Experiment with new approaches to marketing orchestration and become a power user of our platform.
• Maintain brand consistency, quality standards, and human oversight across automated processes. 3. Content, Distribution & Amplification
• Manage the production and distribution of content, including case studies, articles, videos, newsletters, social media posts, and campaign assets.
• Maximize content repurposing and distribution through AI-powered workflows.
• Manage and grow our digital presence, particularly on LinkedIn.
• Coordinate marketing initiatives around product announcements, customer success stories, and partnerships. 4. Events & Sales Activation
• Execute marketing activities surrounding trade shows, conferences, webinars, and partner events.
• Scale pre-event and post-event campaigns through automation.
• Collaborate closely with sales teams to engage and activate strategic accounts.
• Rapidly deploy targeted campaigns across our European and North American markets. 5. Performance & Continuous Optimization
• Track campaign KPIs, including qualified engagement, website traffic, leads, meetings generated, and pipeline contribution.
• Measure productivity improvements driven by AI and automation.
• Continuously test new messages, formats, audiences, and channels.
• Optimize marketing workflows and campaign performance over time. Who We're Looking For
• 5+ years of experience in digital marketing, growth marketing, demand generation, or marketing operations.
• Proven experience executing B2B multichannel campaigns, ideally in SaaS, technology, or an agency environment.
• Strong knowledge of digital marketing tools, including HubSpot, LinkedIn Campaign Manager, marketing automation platforms, analytics, and CMS.
• Hands-on experience with, and strong interest in, generative AI tools, automation, and AI agents.
• Ability to structure processes and translate them into automated workflows.
• Excellent written and verbal communication skills in both English and French.
• Strong organizational skills and the ability to independently manage multiple initiatives. You don't need to be a developer to succeed in this role. However, you should enjoy experimenting with technology, understanding how automation works, and constantly looking for ways to increase your impact. The Mindset We're Looking For
• AI-first: Before performing a task manually, you ask yourself how it could be automated or scaled.
• Hands-on: You don't just manage projects. You know how to build, launch, and optimize campaigns yourself.
• Builder mindset: You enjoy creating reusable systems instead of repeating the same manual processes.
• Speed & ownership: You turn ideas into action quickly without compromising quality.
• Business-oriented: You measure your impact through business outcomes, not just the volume of content produced. Why Join Draft&Goal?
• Help build a truly AI-first marketing function, using an agentic AI platform every day.
• Experiment with the next generation of marketing operations and automation.
• Play a central role in our international growth.
• Enjoy significant autonomy and have a direct impact on business results.
• Join an ambitious, entrepreneurial team that values experimentation, initiative, and speed of execution. Location & Work Arrangement📍 Montreal – Little Italy
• Full-time position.
• Hybrid work model, combining in-office collaboration at our Little Italy office with remote work.
• Regular collaboration with teams across North America and Europe.
• Dynamic, fast-paced environment that encourages ownership, collaboration, and innovation.

How to Apply
Share your resume, ideally along with 2–3 examples of multichannel marketing campaigns you personally executed, including the channels used and measurable results achieved.
• Bonus: Show us how you've already used AI or automation to significantly increase your marketing execution capacity.