Directeur général

Purpose of the role You're the partner crime of our co-founder, Chris, and you'll be responsible for the day-to-day leadership of Yanaa, with three inseparable

responsibilities:
moving the company forward as Managing Director, protecting and developing the brand, and leading commercial performance. The role turns strategy into priorities, priorities into coordinated execution, and results into decisions. Anouck will remain involved remotely on creative direction, big ideas and key brand approvals. Yanaa is a young, ambitious and highly creative business. We move fast, have plenty of ideas and can be slightly chaotic at times. We are looking for someone proactive who brings the right balance of structure, judgement and momentum, while helping us grow. Managing director; Company leadership Run Yanaa’s operating rhythm: priorities, owners, calendar, decisions and performance follow-up. Take an end-to-end view of initiatives and their implications: brand, commercial performance, product, customer journey, operations, budget, capacity and risk. Make day-to-day trade-offs, unblock work and avoid making Chris the automatic escalation point for every decision. Bring a diagnosis, options and recommendation when founder input or a material commitment is needed. Co-lead business health with Chris: revenue, margin, marketing budget, spend, cash and key risks; surface meaningful variances early. Brand & Commercial; Growth, performance and decisions Build and coordinate 360° brand and commercial roll-outs across social, UGC, email, CRM, landing pages, offers, paid media, partners, the B2B interface and customer experience. Make every launch a complete activation: message, content, offer, website, tracking, stock, customer service and fulfilment capacity. Read data from multiple sources to understand the real drivers of performance beyond vanity metrics: traffic, conversion, sales, margin, CAC, ROAS, email performance, retention and repeat purchase. Decide what to scale, optimise, retest or stop. And turn this into a clear business recommendation. Protect Yanaa’s brand coherence across every channel and turn strategy into usable briefs. In the short term, act as the operational and strategic link with the B2B sales representative. In the longer term, lead and structure Yanaa’s commercial strategy, including B2B. Project leadership, team and operational continuity Coordinate the team, the freelancers, the B2B sales representative and the founders around one shared brand and commercial plan. Set a clear direction, strong briefs, realistic deadlines and the right level of follow-up; build autonomy without micromanaging. Turn scattered information and ideas into action plans, tangible deliverables and realistic next steps; take projects through to review. Ensure continuity across essential flows: orders, alerts, returns, customer service, incidents, stock, shipping, reorders, invoices, payments and B2B information. Build on the processes and automations already in place, test them in real conditions, handle exceptions calmly and progressively improve checklists and tools. Ensure commercial growth never outruns Yanaa’s real ability to serve customers. Onboarding and decision mandate Structured handover on operational flows, tools and automations; progressive autonomy before November. Make the decisions needed for daily performance within the agreed plan and budgets; escalate major financial, legal or strategic commitments to Chris and the founders. The role begins as maternity cover; for the right person, it can evolve into a longer-term position. Ideal profile Experienced Managing Director, General Manager, Commercial / Growth Lead, COO or Chief of Staff in a demanding startup or SME. Ideally food, consumer, retail or e-commerce. Executive leadership and commercial judgement: able to move from vision to detail, from numbers to decisions, then from decisions to execution. Strong analytical thinking and practical knowledge of e-commerce, CRM, acquisition, margin and customer experience. Cross-functional, forward-looking mindset: able to connect the dots, anticipate impact and look beyond the next urgent task. Calm, autonomous and pragmatic: able to turn fragmented information into strong deliverables, align a team and handle unexpected issues with common sense. Very detailed oriented person and strong operational skills.

How to apply
NO CV'S 👉 send us a one minute video at hello@yanaa.food