Product Marketing Manager
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At Younited, we believe credit and banking should feel as simple, fast and transparent as everything else in your digital life.
So we build financial services that way. We combine technology, data and automation to rethink the way people borrow, pay, save and manage their money.
Today, more than 1.5 million customers trust us, and nearly 500 employees contribute to our growth across 4 European countries.
What we build
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- Younited Credit - instant consumer credit, directly accessible to customers.
- Younited Pay - instalment payment and financing solutions embedded into our partners' customer journeys.
- Younited Cashback - cashback and personalised offers, enhanced by open banking data.
- Younited Bank - our everyday banking offering, currently available through helios by Younited and being expanded.
The 5 values we work by
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- Make it simple - in the product, in the customer experience and in how we organise. Be transparent.
- Act as an entrepreneur - take ownership, play as a team, dare to try and accept failure.
- Innovate or die - challenge the status quo, however impossible it may seem.
- Faster is better - speed over perfection, alignment over debate.
- No limit - shoot for the moon, stay humble.
Context
How do you turn complex credit and payment products into propositions that customers understand, partners value and teams can sell?
As Product Marketing Manager at Younited, you will shape the insights, narratives and tools that help our products stand out and grow. You will work across Younited's product portfolio, with Younited Pay as your initial priority given its strategic importance and the competitiveness of its market.
Within Marketing Central, you will join the Customer Engagement team and work with Product, Sales, Partnerships, Data, Brand & Communications and local marketing teams. Depending on business priorities, your scope may evolve across different Younited products, audiences and customer journeys.
Your mission will be to understand the audiences we want to reach, clarify what makes our products valuable and turn market, customer and field feedback into concrete recommendations for Sales, Partnerships, Product and Marketing. You will connect market reality, commercial priorities and product decisions by turning research, customer insights and field feedback into clear messages, useful tools and actionable recommendations. You will also work closely with the PRM/CRM teams to connect these insights with customer journeys, engagement and retention initiatives.
Key responsibilities
1) Build market and customer understanding
- Conduct market research, competitive analysis and customer data analysis to identify target audiences, understand their needs, uncover opportunities and bring the voice of the customer into business and product decisions.
- Work across several products, audiences and business priorities, with Younited Pay as the initial priority.
- Work with the PRM/CRM and Customer Engagement teams on segmentation, use cases and customer journeys across acquisition, activation, repeat usage and retention, including merchant onboarding for Younited Pay and other priority journeys across the Younited portfolio.
- Clarify the benefits, differentiators and key messages of Younited products, making complex topics compelling and easy to understand for customers, merchants, partners and internal teams.
- Turn market and customer insights into sales pitches, presentations, enablement materials, partner tools and practical recommendations that help Sales and Partnerships teams explain and sell our products.
- Contribute to strategic RFPs by understanding requirements and shaping the response narrative, value proposition, differentiators, proof points and presentation materials.
- Bring market feedback and c
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