Brand Manager
il y a 2 semaines
The Offer
- Join a market leader within Media & Entertainment
- Work alongside & learn from best in class talent
- Attractive Salary & Benefits
The Job
Responsibilities:
- Develop and implement strategic marketing plans to achieve financial objectives in collaboration with the France Marketing Manager.
- Drive brand communication strategy across various media and retail touchpoints to stimulate demand among children and parents.
- Identify product development opportunities through expert category, consumer, and market insights in France and European territories.
- Execute consumer demand-driving programs including PR, digital advertising, sales promotion, and merchandising.
- Manage agency partnerships to ensure ROI and effective utilization of marketing budgets.
- Cultivate B2B brand partnerships and oversee brand experiential strategy.
- Monitor campaign effectiveness through KPIs and adjust strategies as needed.
- Manage product line communication, including new product launches, competitive analysis, and customer sample coordination.
- Support the sales team with French sales presentations and drive account growth through effective sell-in strategies.
- Maintain the FR showroom and assist in organizing trade fairs and exhibitions.
The Profile
Education/Experience:
- Bachelor's degree in business/marketing preferred
- Minimum 3 years of brand management experience in consumer goods
- Knowledge of the toy industry and targeting parents and children preferred
- Skills/Abilities:
- Strong organizational and communication skills
- Vision and passion for consumer brands and retail
- Ability to collaborate effectively across multiple business units
- Resilient and adaptable in a fast-paced environment
- Proficiency in Microsoft Office suite; knowledge of Photoshop a plus
- Fluent in French and English to effectively liaise with the stakeholders of the region.
The Employer
Our client is a global leader in entertainment, specializing in toys, games, and innovative products.
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