Go-to-Market Manager for accounting

il y a 4 semaines

Lyon, France Agicap Temps plein
Created in Lyon in 2016 by French entrepreneurs, Agicap is one of the fastest scale-ups in Europe, with over 7000 customers and revenue growth above 100% YoY for the past 3 years. Agicap allows CEOs and Finance teams of SMBs and Mid-Market companies to efficiently manage and forecast their cash flow, pay their suppliers and get paid.Cash is King, and Agicap fundamentally reshapes the way companies manage one of their greatest pain points.Our ambition is to become the global financial management solution for SMEs and Mid-Market companies worldwide.To help us get there we have raised 3 rounds of fundings so far, totalling $121 million, with prestigious VC funds including Greenoaks, Partech and BlackFin.These additional resources further fuel our product innovation, allowing us to grow significantly the team by welcoming new talents and accelerating our international expansion across Europe. We are now over 500 people.We believe our success comes from our highly passionate and dedicated teams, committed to building a company where people can grow and build their careers. We are constantly looking for great talents, aiming for excellence and ready to join our ambitious adventure Headcount Growth : July 2019 : 10July 2020 : 50July 2021 : 200July 2023 : +500As the Go-to-Market Manager, you will be responsible for developing and executing the go-to-market strategy for our products. You will work closely with cross-functional teams including product management, marketing, sales, and customer success to ensure the successful launch and adoption of our products in the market.After developing cash flow management and banking connectivity products, Agicap now has the right assets to help automating accounting flows. Indeed Agicap already integrates bank statement, client invoices, and supplier invoices, while having strong connectivity interfaces with the main accounting tools and ERP systems. Your main mission would be to leverage those new capabilities and this opportunity to develop a comprehensive and consistent offer around pre-accounting automation. Key responsibilities Product launches coordination : - Coordinate with cross-functional teams (product, sales, marketing, support, etc.) to ensure a smooth product launch - Align all marketing teams around a playbook of actions to support a product launch (Support Marketing Managers and Paid team for campaign planning, collaborate with the content team and SEO to plan product-related blog posts and articles, collaborate with studio to build supporting design assets…) Positioning and messaging : Develop and maintain product positioning and messaging that resonates with the target audience Pricing : Develop pricing strategies to support product launches while remaining consistent with existing Agicap policy. Sales Enablement : - Create sales collateral (pitch decks, case studies, product videos, emails) to support product launches - Train the sales team on product benefits, value proposition, and basic technical knowledge to support product launches Market research and analysis : Benchmark competitors and their offerings to identify gaps and build battlecards along product launches Performance monitoring : - For main launches, define Total Addressable Market and suggested target acquisition/activation trajectory at D+30, D+90, D+180, D+360 - Monitor and report on acquisition/activation performance with systematic retrospectives at D+30, D+90, D+180, D+360.

Qualifications :

Master's degree in business, marketing, or a related field. 2+ years of experience in accounting and/or a Saas accounting company. Strong analytical skills with the ability to interpret data and make strategic recommendations. Ability to work cross-functionally and lead teams to achieve common goals. Entrepreneurial spirit and strong ownership to lead end-to-end projects in autonomy (milestones, deadlines, interlocutors mapping…) Advanced communication skills (written, oral, visual) and ability to interact with multiple Teams (Product, CS, Sales, Marketing), understanding in depth their respective stakes High level of exigence regarding all outputs (in terms of structure, writing, business relevance of illustrations and videos of the tool…) ‘Doer’ mindset, eager to test and learn by him / herself Strong proactivity and willingness to try / dare new directions Performance-driven and feedback collection mindset Eagerness to discover and learn in permanence, moving forward by going regularly out of one’s comfort zone Overall, strong fit with Agicap four values : Impact, Excellence, Team player and Humility

Geography & benefits:

In one of our international offices: Lyon, London, Berlin, Milan, Lisbon Mostly on-site presence, some weekly remote days. Competitive salary and benefits package. Opportunity to work in a fast-paced and innovative environment. Career growth and development opportunities.

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