Global Converged Platform Managing Director

il y a 1 mois


Puteaux, France Havas Media France Temps plein

Description

:

Mission & Responsibilities

Technology Alignment with Marketing Goals:

Understand marketing objectives and translate them into technical requirements.

Evaluate existing marketing systems and propose enhancements or replacements.

Ensure seamless integration between marketing platforms (CRM, CDP, automation tools, analytics, datalakes, etc.).

System Design and Optimization:

Architect end-to-end marketing solutions, considering scalability, security, and performance in fullcollaboration with IT team.

Collaborate with data engineers to design data architecture and pipelines for marketing analytics.

Implement and maintain marketing automation workflows.

Data Management and Personalization:

Define data models for customer segmentation, personalization, and targeting.

Work closely with data scientists to leverage machine learning models for personalized marketing.

Ensure compliance with data privacy regulations (GDPR, CCPA, DMA etc.).

MarTech Stack Evaluation:

Assess marketing technology (MarTech) tools and platforms.

Recommend solutions for lead generation, email marketing, social media, and content management.

Optimize MarTech stack for efficiency and cost-effectiveness.

First-Party Data Integration:

Collaborate with marketing teams to capture, store, and utilize first-party data effectively.

Leverage customer interactions, behavior, and preferences to enhance marketing strategies.

Implement data governance practices to maintain data quality and accuracy.

Collaboration, Training and Evangelising:

Train marketing teams on system usage and best practices.

Foster collaboration between marketing, IT, and other departments.

Participate in New Business and marketing activityes, leading the data and tech narrative.

Team Leadership and Development:

Day to day management and development of a team comprising product specialists, data scientists andproject managers

Time and task management to ensure optimal productivity and team wellbeing

Experience

15+ years of experience in marketing automation, CRM systems, and analytics platforms.  Digital marketing, CDP, transformation programs ideally with media agency knowledge. High level of English, both spoken and written.


Soft Skills & Competencies

Team and people leadership experience

Experience within media planning environment to understand key steps of the agency process, especially in digital marketing channels

Proven experience in a similar role within a media agency or related industry.

Excellent analytical and problem-solving skills.

Strong knowledge of data collection tools and systems.

Excellent communication and collaboration skills.

Strong attention to detail and a commitment to accuracy.

Ability to work in a multicultural and multinational environment, with sensitivity to cultural communication styles

Self-motivated and proactive to find solutions

Able to interact at all levels of an organization (global, local, regional, business unit, etc.).

Able to support markets and users in adoption of global technology, with strong diplomacy skills

Technical Skills: Strong experience with data technology

Experience in designing full data, architecture and feature flow from business requirements

Experience in data environments building on Google Cloud and Azure technology

Experience in functional and technical architecture design of tools in a preexisting environment with constraints

Knowledge of Master data management implementation within a transversal data architecture

Data quality process implementation and troubleshooting

#LI-CO1

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.


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