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Brand Manager Apps Brand Strategy
Il y a 3 mois
Position Title: Brand Manager Apps Brand Strategy & Mix Development
Position Type: Regular - Full-Time
Position Location: VilleneuvedAscq 2020
Requisition ID: 31249
McCain knows the importance that food plays in people's lives – the power it has to bring people, families and communities together. That is why our purpose is celebrating real connections through delicious, planet-friendly food. We are customer obsessed.
We do this by succeeding together with our teams, business and community partners around the world because we know when we work and grow together, we succeed together. Be a part of our family
JOB PURPOSE:
The Senior Brand Manager Apppetizers Brand Strategy & Mix development participates to the design of the appetizers growth strategy and its deployment across our 3 channels (FS, QSR and retail). More specifically he/she leads the marketing mix development for the winning propositions inside our pipeline, develops and signs off final product design and build launch toolkits for the channel activation team. He she actively supports the Marketing Manager apps brand strategy and mix development in designing effective brand strategy wr. brand architecture & portfolio segmentation, and leads the development of content & assets for the launch projects he/she owns.
WHERE YOU’LL WORK:
France (Villeneuve d’Ascq)
Report to: Marketing Manager Apps Brand strategy & Mix development
RESPONSIBILITIES AND ACCOUNTABILITIES:
1.Participates to the brand strategy definition wr. to brand architecture and portfolio segmentation in strong collaboration with the Marketing Manager Apps brand and mix development
2. Owns specifically the following areas :
• Innovation mix development, incl. product development, packaging design & guardrails, business cases in collaboration with Channel teams down to Launch kits to support customer engagement (ie. stage 2 to stage 4 of the innovate stage/gate process)
• Project launch strategy and deployment at 360° : communication strategy, content and asset development
3. Ensures fruitful and efficient collaboration with the following teams :
• Media & Digital Marketing
• Channel Planning & Activation teams (esp. RT)
• R&D team and the broader appetizer manufacturing & supply ecosystem (procurement, coman, MAE, supply, …)
• Global platform team within his project scope (Shared plates)
4. Collaborates with the advertising and design agencies on his projects
5. Follow innovation quality until launch, and signs off on final product design & execution
More specifically, he/she will be accountable for : • Innovation launch performance of his/her projects
WHAT WE’RE LOOKING FOR:
- Strong marketing background both in category strategy development & innovation pipeline building
- > 6 years of experience in an FMCG company
- Excellent communication skills, written & spoken
- Very strong command of English language, written & spoken
- Strong analytical skills
- Passion for food
WHAT WE OFFER:
· Competitive salary
· Employment contract and stable employment (permanent role)
· Additional bonuses (Year-end bonus, Vacation allowance), Local benefit (Health and Pension insurance)
· Opportunity to work independently in a challenging and international environment
· Open and friendly colleagues
· Partial working from home is possible
Join McCain Family Apply now.
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
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Job Family: Marketing
Division: Continental Europe
Department: Growth and Inno. Food Service and QSR CE
Location(s): FR - France : Nord : Villeneuve-d'Ascq
Company: McCain Alimentaire SAS
