Senior Copywriter

il y a 1 mois


Paris, France Publicis LaMaison Temps plein

Job Description

Working closely with Creative Directors, Artistic Directors and Strategic Planners, you will define the concept editorial line and strong storytelling roll-out for each strategic brand activation, across every digital touchpoint.
With 360° project experience and a strong brand culture – specifically within luxury and beauty – you will translate strategic intentions into relevant, impactful and disruptive campaigns.
As a versatile, transversal, creative brand designer, you will work on traditional and cutting-edge media: film, print, social media (from Instagram to TikTok), e-commerce and CRM. A gifted storyteller, you’re able to craft strong narratives and write script scenarios, or roll out fragments of a transmedia narrative in any format (social media posts, capsules, stories, e-retail modules). When necessary, you will build always-on editorialization strategies for brands who are seeking their own voice and rules of play, defining editorial positioning, content typology and an ownable tone of voice – for the whole ecosystem or specific channels.
You will enjoy beginning-to-end involvement:
- You will intervene upstream in the creative process, affecting brand transformation. Exchange with strategic planning, creative direction and the customer is key.
- You will be involved throughout the creative process (ideation, design) and supervise the production of assets (from large productions to agile productions).
- You will be the guarantor of the quality and coherence of creation across all touch-points of the customer journey, according to our respective objectives — awareness, consideration, conversion.

Qualifications

− You are a real storyteller with excellent written and spoken English (grammar, syntax, spelling)
− You have a natural taste for luxury, beauty and fashion
− You pay high attention to detail and have cultivated strong communication & presentation skills
− You know digital language and anticipate the evolution of innovative digital media
− You are team spirited and are very good at collaborating with other experts
− You are super proactive, resourceful, and have a desire to evolve independently
− French working proficiency is a plus


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