SEO Content Project Manager

Il y a 6 mois

IssylesMoulineaux, France Accor Temps plein

Company Description

"Leading the hospitality revolution", Accor is more than a hotel group. With luxury to economy, homestays to resorts, we are a holistic ecosystem of 40 brands in 110 countries, Talent and Solutions, ready to engage with the future’s endless possibilities. Accor has an offer to bring new life to the way you live, work, play and do business with a personalized guest experience.


Job Description

The Global Digital Marketing team for Premium, Midscale & Economy is a commercially driven team delivering web direct revenue at a controlled cost. We are a team of digital channel & ecommerce project experts leading the web direct commercial strategy & supporting regional eCommerce teams, overseeing overall commercial web direct performance; leveraging all digital channels, digital partnerships and tools to maximise topline revenue in the most cost effective way. We are servicing, supporting and enabling all the brands and our loyalty programme, ensuring a full funnel approach in all our campaign activation through paid and owned channels. 

An exciting internship to be part of a team setting up a new path for Premium, Midscale & Economy brands, in an international environment ; building relationship with counterparts around the globe 

Area : Global Digital Marketing team for Premium, Midscale & Economy : Customer Experience & Engagement department 

Context : 

Within the Global Digital Marketing team, in the Customer Experience & Engagement team, the SEO Content Project Manager Assistant reports to the VP Customer Experience & Engagement. The team will be responsible & accountable for Accor’s Premium, Midscale & Economy Brands Commercial web direct Strategy & Vision, as well as contributing and influencing the ALL.com & App long term vision. They will work within a team of 6. 

Support the VP Customer Experience & Engagement in providing SEO content guidance and strategy to the hubs 

Be the Point of Contact to the SEO agency: write SEO briefs for Premium Midscale Economy brands, assess their recommendations and share internally 

Share the SEO recommendations internally to the stakeholders in product and brand teams to influence the optimizations of the websites

Monitor the SEO performance for the PME brands 

Challenge the results by proposing improvements, content creation initiatives and work streams 

Develop a SEO mindset and share market benchmarking and monitoring 

Key Stakeholders:

Digital Factory Direct Web Teams 

Global Brands Teams 

Regions eCommerce & Brands teams (ICP + Channels) 


Qualifications

Pursuing or recently completed a degree in Marketing, Communications, Business or a related field. 

Knowledge of fundamental SEO principles, including on-page and off-page optimization. 

Ability to analyze data and draw insights from tools like Google Analytics, Google Search Console, or other SEO tools. 

Basic understanding of content creation, editing, and optimization for search engines. 

Familiarity with keyword research tools and the ability to identify relevant keywords for content optimization as well as link building strategies 

Awareness of technical SEO concepts, such as website structure, site speed optimization, and mobile responsiveness. 

Strong written and verbal communication skills. The ability to communicate SEO concepts to non-technical stakeholders. 

Willingness to learn and adapt to changes in SEO algorithms and industry best practices. 

Ability to identify SEO issues and propose effective solutions. 

Ability to collaborate with cross-functional teams, such as content creators, developers, and marketing teams. 

Proactive and self-driven, able to take initiative and work independently on assigned tasks. 


Additional Information

What benefits can Accor offer its employees?

A real Work life balance :

Remote work : up to 12 remote days per month depending on team workflow. Extra allowance for /Reimbursement of IT equipment and other daily allowances For ‘autonomous framework’ employees (non-executive positions): 216 worked days including up to 12 days RTT per year according to the year.

Work Everywhere :

Free access more than 500 hundred coworking space including in our own hospitality brand. Great opportunity to meet our hospitality employee Green allowance of up to 700€/annum for employees using eco-transport (such as electrical bike, scooter). Pass Navigo subsidised by a maximum of 75% The ALL Heartists program is the program dedicated to Accor employees. You can enjoy benefits (Gourmet, travel, well-being, sports…) at all our locations around the world, from luxury to budget, and with more than 70 partners. This is the opportunity for them to enjoy unforgettable stays and experiences all year round On Issy Les Moulineaux Site : free coffee, conciergerie services, fitness center, 360 view on Paris, cafetaria, 2 restaurants, free parking

Attractive Finance benefits :

Profit sharing compulsory and voluntary plans, with company matching contribution on employee’s investments up to gross 1300 €/year 700 €/year Allowance Green transportation such as electrical bike, scooter. Pass Navigo subsidised by a maximum of 75% Recommendation’s program: up to 1500 € gross as a reward for your involvement in the recruitment of qualified profiles

Learning & development :

Management talent at the earth our of HR Accor strategy.

We want you to feel free to dare and free to grow, by opening new doors to continuous learning and skills development. Challenge yourself and switch between jobs, brands, and career paths

Our Culture #BeALLyouAreWithALLyourHeart

At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, open to others and the world around us.

Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, the different stories that make up our company. We care for the world around us: our teams, our customers, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day. All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their wishes and ambitions is our priority. Together, we imagine your future. Our group is large, with many opportunities, and the experiences are infinite. We dare to question the status quo. We challenge ourselves to always do better. We take risks, we dream the impossible and make it possible. Hospitality is teamwork, and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say.

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