Senior Marketing

**Brand portfolio** : Pepe Chicken, Starsmash, SpudBros Express, La Vie Dirty Burger, OutFry, Crousty Crew

Location: Paris; France

## **Your responsibilities:**

We are looking for a highly resourceful, entrepreneurial Senior Marketing Manager to own the growth engine for **Taster** . This role is the bridge between our digital presence on delivery platforms and the physical success of our restaurant partners. You will be responsible for turning one-time meals into lifelong fans through a world-class loyalty program, optimizing our visibility on major delivery apps, and empowering our partners with high-impact local marketing strategies.

### **The Scope, what you will do:**

**1. Loyalty & Retention Strategy**

- **Build & Scale Loyalty:** Design, launch, and manage a cross-brand loyalty program (starting with Spud Bros) to increase Customer Lifetime Value (CLV) and repeat purchase rates.
- **CRM & Engagement:** Own the communication lifecycle on our Loyalty program (email, push, SMS) to keep our brands top-of-mind and drive direct-to-consumer engagement.
- **Incentive Modeling:** Work with Finance to design promotion and reward structures that drive growth without eroding margins.

**2. Platform Marketing & Partnerships (Deliveroo, UberEats, Just Eat)**

- **Platform Optimization:** Act as the primary lead for our relationships with delivery platforms to ensure Taster brands have maximum visibility and "Best in Class" conversion metrics.
- **Ads & Promo Management:** Strategically allocate and optimize platform marketing budgets (e.g., UberEats Ads) to maximize ROI and dominate the digital "high street." in collaboration with Senior Analytics & Strategic project manager.

**3. Local Marketing & Partner Success**

- **Hyper-Local Execution:** Develop Local Marketing toolkits for our franchise partners, enabling them to drive footfall and digital orders in their specific neighborhoods.
- **Offline-to-Online:** Spearhead local activations, community events, and physical branding initiatives that bridge the gap between the street, the app and our creator communities.
- **Stakeholder Influence:** Act as a consultant to our restaurant partners, helping them understand and execute marketing strategies that grow their specific territories.
- **Local Store Launch strategy**

**4 . Brand Strategy & Annual Marketing Planning**

- **Strategic Roadmap:** Partner directly with Head of Brands / brand owners (e.g., Pepe Chicken, Starsmash, Spud Bros Express) to translate their vision into a robust, 12-month marketing calendar.
- **Integrated Campaigns:** Coordinate major "hero" moments, new product launches, and seasonal activations, ensuring brand arbitrage across all digital and physical touchpoints.
- **Budget & Goal Setting:** Define yearly KPIs and budget allocations per brand, ensuring marketing spend is aligned with the specific growth stage and commercial targets of each brand.

**5. Performance Marketing**

- **Full-Funnel Acquisition** : Design and execute high-performance paid media campaigns across Meta, TikTok, and Google to drive high-intent traffic to our delivery storefronts and proprietary channels.
- **Test & Learn mindset:** You’ll experiment with ad creatives, hook rates, and landing page optimizations to slash CAC while scaling volume.
- **Data-Driven Attribution:** refining our understanding of how digital spend translates to physical kitchen orders and building a sophisticated attribution model that justifies every cent spent.

### **Is It Really For Me?**

- **Experience:** 5+ years in Marketing or Growth roles, specifically within **FoodTech, QSR (Quick Service Restaurants), or Marketplace** environments.
- **Loyalty Expert:** Proven track record of building or managing customer loyalty programs and retention funnels.
- **Platform Savvy:** Deep understanding of marketplaces dynamics; the **Deliveroo/UberEats/Just Eat** ecosystems and how to "win" on their algorithms.
- **Commercial Mindset:** You don't just "do marketing"—you understand unit economics, CAC/LTV, and how your actions impact the P & L .
- **Bilingual:** Fluent in English and French (required) to manage our core European markets.
- **Tools:** Proficient in CRM tools (e.g., Braze, Klaviyo), analytics (Looker, Excel), and comfortable using data to tell a story.

**Timeline:** We will be accepting applications until the end of February (28/02 included). Candidates will be reviewed on a rolling basis, and interviews will be scheduled during this period.

**Start Date:** March 1st 2026