Senior Sales
Il y a 2 mois
Join Electrolux Professional Group - asGLOBAL DIVISION DIGITAL TRANSFORMATION DIRECTOR - BEVERAGE & FOOD PREPARATION
As Global Division Digital Transformation Director you will support the integrated business of the division, partnering with the SVP of the division and key General Managers. You will, with a small functional team, develop, drive and share best marketing practices both on and off line.About the Electrolux Professional GroupThe Electrolux Professional Group is one of the leading global providers of food service, beverage, and laundry for professional users. Our innovative products and worldwide service network make our customers’ work-life easier, more profitable - and truly sustainable every day. In 2023, the Electrolux Professional Group had global sales of SEK 12bn and approximately 4,300 employees. For more information, visit ABOUT YOUUniversity degreeDeep expertise in Digital Marketing, Ecommerce and CRM programs: SEO, SEM, SEA, Data Analytics, ContentChange management experienceExcellent public speaking and presentation skillsGood financial understandingDrive digital thinking across the organization/division.ABOUT OUR BENEFITS- Fair compensation and benefits package in line with the market- Flexible hybrid workplaces that include remote and in-office roles- Room to express your potential, develop and strengthen your competences- Continuous learning opportunities- Diversified, multi-cultural environmentABOUT YOUR TASKSSupport the company and division customer experience mission, strategy and roadmapAnalyse and oversee the overall digital customer experience linked to the business model and strategyIdentify and implement bold customer-centric digital plans based on relevant customer personas and multichannel requirements. The objective it to develop marketing as a key support for profitable growthDrive connections between all digital initiatives, applications and channels (de-silo) and oversee roll-out plans and change managementClosely collaborate with multiple stakeholders across the organization (Business Units Coffee, Beverage and Food Preparation incl. Category Management, Sales, Trade Marketing, Customer Care)Connect Go-to-market strategies for all products and services across the 360 customer journey applying a digital first thinking, content creation and leads nurturing approachApply current digital technologies and applications (CRM, Marketing automation, AI, analytics, data) to drive awareness, consideration, purchase and retentionWork closely with Central Marketing (governance) and BU Marketing to ensure the creation, communication, and execution of digital marketing project plans and tacticsFoster institutional knowledge on analytics and educate senior leadership on digital customer trends as well as channel dynamicsFull timePosting Date: 2024-04-04
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