CRM Lead

il y a 4 semaines

IssylesMoulineaux HautsdeSeine, France Luko by Allianz Direct France Temps plein

? This role is based in Paris with flexible remote work. Your mission in the team: As Lead CRM, you’ll be responsible for managing and elevating Customer Marketing at Allianz Direct France. You will play a pivotal role in driving customer acquisition, engagement, and retention across both Home and Travel insurance markets. Working closely with the VP of Marketing for Allianz Direct France, you’ll help foster a stellar, industry-leading client relationship. Key Responsibilities: Strategy: Define and execute the CRM strategy across all channels, aligning the CRM team roadmap with overall business objectives. Coordinate CRM initiatives to fuel growth while ensuring all teams (Growth, Brand, Ops, Finance, Product) present a unified experience to the customer. Lead CRM strategies for lead acquisition, customer lifecycle management, and retention efforts. Collaborate with cross-functional teams, such as Product (for product developments) and Ops (for churn analysis) to enhance customer experience and loyalty. CRM Operations: Design and implement best-in-class multichannel retargeting journeys (Email, SMS, Push). Develop and refine CRM campaigns with a focus on automation, personalization, benchmarking, and innovative A/B testing. Leverage customer insights to identify new opportunities, optimize flows, drive upsell and cross-sell initiatives, and implement retention strategies. Analyze campaign and initiative performance, tracking CRM metrics (conversion rate, customer lifetime value, persistency, engagement, uplifts, and incremental gains). Share best practices across European markets (Germany, Netherlands, Spain, Italy). Support any CRM tool migrations as needed. Budget and Contracts: Manage the CRM budget, ensuring optimal resource allocation. Negotiate contracts with partners (e.g., tool providers) to maximize ROI. Team Leadership: Lead and mentor a CRM Specialist, and scale a team of CRM Managers to drive performance, innovation, and growth. What do we recommend to be successful? 5-6 years of experience in CRM, with a deep understanding of Braze or Salesforce Marketing Cloud. Native French speaker with fluency in English. Proven leadership skills with a talent for developing and hiring top performers. Strong copywriting skills; you’re comfortable creating customer-facing content independently. Highly organized with strong analytical abilities, driven by data and KPIs. Proficient in tech and data environments; comfortable managing data variables, working with HTML, and setting up campaigns across various tools and back-end systems (CRM, CMS, etc.). Entrepreneurial and results-oriented mindset with a strong “test and learn” approach. Hands-on attitude, with the ability to lead CRM initiatives in collaboration with multiple departments. Keen interest in tech news and CRM best practices, always seeking new insights to enhance our approach. Nice to have: Experience in a startup, scale-up, or fast-growing environment is a plus. What is in it for you? This is an opportunity to join a company in the process of scaling up, a team on a human scale and to work with Allianz Direct's European subsidiaries to exchange best practices and deal with cross-functional issues, and why not benefit from group mobility in Europe? International and friendly team & Office in Paris Group mobility in Europe Meal vouchers Health Insurance Remote-friendly policy Free book policy 28 days of holidays Our recruitment process: 1. First interview/ Introduction call with Alison, from the people team 2. Interview with VP Marketing 3. Case study debrief with the team 4. Lukofit Interview with Fanny, CEO of Allianz Direct France Allianz Direct France x Luko, Who are we? We created Luko with a simple vision. 50% of consumers don’t trust their insurer, yet it is mandatory in many cases and it is the only stakeholder you can turn to when damage occurs in your home. So we decided to reinvent insurance to make it finally customer-centric like we believe it was meant to be. We started by creating the most transparent and useful insurance company out there: one that you can finally trust, because its business model was designed for positive impact and because its product experience is meant to empower users rather than mislead them. We created the most intuitive and user-obsessed insurance experience you can wish for: subscription in 2 minutes, a simple offer, customisable coverages, no hidden fees, policies without any engagement, termination in 3 clicks. In 6 years, we have convinced over 400,000 users to trust us. We rapidly became the online home insurance market, putting technology at the service of customer satisfaction and operational efficiency: by 2022, 25% of home insurance policies sold online in France were Luko policies; and nearly one in two new Luko customers took out a policy on the recommendation of friends and family. In February 2024, Luko joins Allianz Direct, the digital pan-European subsidiary of the Allianz Group, to become the market leader in direct home insurance in France. This makes Luko emerging the strongest neo-insurer. Together, and because Luko and Allianz Direct share a common vision and DNA, we will continue our mission to shake up the market by offering the best value for money and even more simplicity and transparency. Allianz Direct DNA Becoming part of the Allianz Direct organisation means that you have a match with our DNA. We have the following 6 core values: ● Customer obsessed ● Communicative ● Data-driven ● Agility ● Team player ● Open-minded You’ve read all the way, you may as well apply Our company-wide communication language is English (written & spoken). We would therefore appreciate it if you could send us your application’s content (CV, cover letter, portfolio...) in English. Belonging: Diversity, Inclusion & Equity We believe inclusion is the result of ongoing commitment. We want to build an authentic environment, open to everyone regardless of nationality, physical ability, family structure, age, socio-economics, civil status, sexual orientation, gender identity, ethnic origin, religion, belief or anything else that makes your life experience unique. We are continuously working to create a diverse, equitable and inclusive environment, where everyone has a space to thrive.

  • CRM Program Lead F

    Il y a 7 mois

    Issy-les-Moulineaux, France AccorCorpo Temps plein

    **Company Description** Accor Tech & Digital is the power engine of Accor technology, digital business and transformation. Our 2,000 talents are committed to deliver the best tech and digital experiences to our guests, hotels and staff across 110 countries and to shape the future of hospitality. **Accor Tech & Digital, jobs in the tech field where...

  • Brand Leader: Senior store management

    il y a 4 semaines

    Issy-les-Moulineaux, Hauts-de-Seine, France Luko by Allianz Direct France Temps plein

    This role is based in Paris with flexible remote work. As Lead CRM, you’ll be responsible for managing and elevating Customer Marketing at Allianz Direct France. Define and execute the CRM strategy across all channels, aligning the CRM team roadmap with overall business objectives. Coordinate CRM initiatives to fuel growth while ensuring all teams...

  • International CRM Leader H/F

    il y a 1 mois

    Issy-les-Moulineaux, Hauts-de-Seine, France Pluxee Temps plein

    Pluxee is a global player in employee benefits and engagement that operates in 31 countries . Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits. Powered by leading technology and more than 5,000 engaged team members , Pluxee...

  • Spécialiste en intégration CRM et développement d'applications digitales

    il y a 1 semaine

    Issy-les-Moulineaux, Île-de-France Capgemini Temps plein

    Équipez-vous pour une carrière de haute qualitéL'entreprise Capgemini est un leader mondial dans le domaine de la transformation des activités des entreprises, en tirant parti de toute la puissance de la technologie et des innovations.Votre rôle : Spécialiste en intégration CRM et développement d'applications digitalesAvec nous, vous travaillerez...

  • Global CRM Project Leader

    Il y a 7 mois

    Neuilly-sur-Seine, France Clarins Temps plein

    GLOBAL CRM PROJECT LEADER**Ready to bring passion into your career?** - A global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its - _raison d’être_ is "making life more beautiful, passing on a more beautiful planet".- Operating in more...

  • Global CRM Demand Manager

    il y a 6 jours

    Issy-les-Moulineaux, France Sodexo Temps plein

    Informations générales GLOBAL CRM DEMAND MANAGER H/F - Founded in Marseille in 1966 by Pierre Bellon, Sodexo is the global leader in services that improve Quality of Life, an essential factor in individual and organizational performance. - Operating in 64 countries, Sodexo serves 100 million consumers each day through its unique combination of On-site...

  • Engagement, CRM

    Il y a 3 mois

    Issy-les-Moulineaux, France Withings Temps plein

    Withings is on a mission to be the trusted leader in clinical-grade smart health devices. Already the leading innovator of smart scales, our product portfolio includes connected scales, connected blood pressure monitors, sleep monitors, thermometers, and health/activity wearables. We are passionate with creating beautiful and intuitive products that are...

  • Tech Lead

    Il y a 7 mois

    Issy-les-Moulineaux, France LeHibou Temps plein

    Notre client dans le secteur Industrie recherche un Tech lead H/F **Descriptif de la mission**: Notre client, leader dans le secteur de l?hôtellerie, cherche à renforcer la feature team en charge des outils à destination de leurs partenaires et gestionnaires d?établissement. **WEMAX**: CRM Dynamics 365 **MAX**: Sharepoint Online Un Transition sera...

  • Global CRM Success Manager

    il y a 6 jours

    Issy-les-Moulineaux, France Sodexo Temps plein

    Informations générales GLOBAL CRM SUCCESS MANAGER H/F - Founded in Marseille in 1966 by Pierre Bellon, Sodexo is the global leader in services that improve Quality of Life, an essential factor in individual and organizational performance. - Operating in 64 countries, Sodexo serves 100 million consumers each day through its unique combination of On-site...

  • Consultante / Consultant technique CRM en stage - Issy-les-Moulineaux

    il y a 2 semaines

    Issy-les-Moulineaux, Boulogne-Billancourt, France Capgemini Temps plein

    Choisir Capgemini, c'est choisir une entreprise où vous serez en mesure de façonner votre carrière selon vos aspirations. Avec le soutien et l'inspiration d'une communauté d’experts dans le monde entier, vous pourrez réécrire votre futur. Rejoignez-nous pour redéfinir les limites de ce qui est possible, contribuer à libérer la valeur...

  • Consultante / Consultant technique CRM en stage - Issy-les-Moulineaux

    il y a 2 semaines

    Issy-les-Moulineaux, France Capgemini Temps plein

    Choisir Capgemini, c'est choisir une entreprise où vous serez en mesure de façonner votre carrière selon vos aspirations. Avec le soutien et l'inspiration d'une communauté d’experts dans le monde entier, vous pourrez réécrire votre futur. Rejoignez-nous pour redéfinir les limites de ce qui est possible, contribuer à libérer la valeur...

  • Jr Revenue

    Il y a 7 mois

    Issy-les-Moulineaux, France Warner Bros. Discovery Temps plein

    **Chaque grande histoire a un nouveau départ, et la vôtre commence ici.** **Bienvenue chez Warner Bros.** **Discovery... l'étoffe dont sont faits les rêves** **Qui sommes-nous...** Lorsque nous disons l'étoffe dont sont faits les rêves, nous ne faisons pas seulement référence au monde des sorciers, des dragons et des super-héros, ni même aux...

  • Consultante / Consultant technique CRM en stage - Issy-les-Moulineaux

    il y a 1 semaine

    Issy-les-Moulineaux, France Capgemini Temps plein

    Choisir Capgemini, c'est choisir une entreprise où vous serez en mesure de façonner votre carrière selon vos aspirations. Avec le soutien et l'inspiration d'une communauté d’experts dans le monde entier, vous pourrez réécrire votre futur. Rejoignez-nous pour redéfinir les limites de ce qui est possible, contribuer à libérer la valeur de la...

  • Tech Lead Pega

    Il y a 7 mois

    Issy-les-Moulineaux, France CNP Assurances Temps plein

    Notre raison d'être : « Assureurs et investisseurs responsables animés par la vocation citoyenne de notre groupe, nous agissons avec nos partenaires pour une société inclusive et durable en apportant au plus grand nombre des solutions qui protègent et facilitent tous les parcours de vie ». En accord avec cette raison d'être, vous intégrez la...

  • Digital Solutions Lead

    il y a 1 semaine

    Issy-les-Moulineaux, Île-de-France Geopost Temps plein

    About Geopost, a leading European parcel delivery company with operations in over 50 countries. We are committed to becoming an international reference in sustainable delivery.Our Digital Services team is seeking two Consumer Digital Project Managers to drive the development and deployment of digital services for C2X Shipping and Consumer Solutions. You will...

  • Business Data Analyst Lead

    Il y a 7 mois

    Issy-les-Moulineaux, France AccorCorpo Temps plein

    **Company Description** Leading the hospitality revolution, Accor is more than a hotel group. With luxury to economy, homestays to resorts, we are a holistic ecosystem of 40 brands in 110 countries, Talent and Solutions, ready to engage with the future’s endless possibilities. Accor has an offer to bring new life to the way you live, work, play and do...

  • Marketing Digital Acquisition

    il y a 1 semaine

    Issy-les-Moulineaux, France OMNISERVICES Temps plein

    **Présentation** **CPM France, leader de l’externalisation commerciale**, accompagne dans leur développement commercial des entreprises françaises et internationales issues de secteurs variés **:alimentaire, high-tech, beauté, bricolage**... Filiale du groupe Omnicom, nous sommes en recherche permanente d’innovation et pour soutenir nos récentes...

  • P2p Lead Tech

    il y a 2 semaines

    Issy-les-Moulineaux, France AccorCorpo Temps plein

    Company Description Astore is Accor’s Procurement Organization, that is revolutionizing the hospitality sector by offering all the products and services necessary to ensure the proper functioning of all hospitality businesses. With a team of 200 experts serving 5000 customers in 20 countries, Astore is able to negotiate some of the best prices and...

  • Team Leader Management de Projets Techniques H/F

    il y a 1 mois

    Neuilly-sur-Seine, Hauts-de-Seine, France Michael Page Temps plein

    Notre client, un leader mondial de la communication extérieure, est présent dans de nombreux pays et s'engage à offrir des solutions de communication digitales et innovantes à ses clients. Votre rôle sera charnière dans l'alignement des process et solutions de vente entre la stratégie du groupe et les particularités des filiales, les différents pays...

  • Assistant Commercial

    il y a 1 semaine

    Issy-les-Moulineaux, France Cegos Temps plein

    Leader international de la formation professionnelle, nous formons et conseillons de nombreuses générations de professionnels, décideurs et managers, dans tous les secteurs d’activité. **Notre ADN**: Transmettre \*Bien plus que des savoirs à nos collaborateurs et à nos clients ! Devenez notre prochain talent ! Un nouveau défi vous attend au sein...