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Head of Strategic Insights France

Il y a 4 mois

Suresnes, France BEL Temps plein

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.6 billion in 2022.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project

#IWorkForAllForGood

 

LOCATION AND DATE

 

Located: at Bel Headquarters, 2 Allée de Longchamp 92150 Suresnes, France

Job: Full time / Immediate availability

 

At Bel, the vision for the Strategic Insights department (SI) is to become a competitive advantage for the company, running a Best-in-class Insights & Foresights factory, powered by big & smart data analytics.

The Strategic Insights Head of Strategic Insights France & Benelux belongs to the global SI team, with a direct reporting line to the Markets SI Director for Europe and Mena, located in Suresnes, France and manages one SI Manager.

 

MAIN MISSIONS

 

Within the Strategic Insights department (around 20 people in the world), and as part of the SI Market Champions team, you will lead research and data analysis to further understand consumers & shoppers, Bel brands, categories, and competitors, and to influence the development and implementation of relevant brand, innovation and category strategies in the local BUs. You will also contribute to transversal projects (Brand agnostic, Multi brands and/or Multi countries).

You will act as a business partner for Bel France & Benelux Marketing and Sales teams, and lead all strategic insights work to drive growth in those business units.

 

Your main responsibilities will be to:

1.    Build and lead the relevant learning agenda & roadmap to address local key business priorities

  • Leverage trends, data, consumer & shopper insights, and other relevant resources, such as macroeconomics, to inform local strategies, accelerate business growth and identify new business opportunities.
  • Identify learning gaps and turn them into learning roadmap with clear objectives.
  • Manage local SI budget with a ROI and business impact mindset.
  • Leverage agency partnerships (data and ad hoc) to maximize added value.
  • Recommend potential new vendors and methodologies to address key business issues in the most efficient and impactful way.

 

2.    Drive and expand data & analytics culture and usage (sell out data mainly)

  • Drive business and brand performance analysis and processes.
  • Develop and manage analytic tools on both ongoing and ad-hoc basis in partnership with Global Business Analytics lead. Upskill & Train the local teams leveraging analysis templates and tools developed by the SI Business Analytics group (RGM, Sales uplift, etc.)
  • Budget & relationship management of local panel partners.
  • Leverage various data sources (POS data, HH purchase dynamics, consumption trends, etc.) to explain drivers of business performance and inform both tactical and strategic business decisions with actionable recommendations.
  • Translate data into clear, persuasive reports and presentations for senior leadership.
  • Support Marketing, Sales, Finance and Supply Chain teams in category and retail ad hoc analysis to understand underlying trends and impact to brand/retailer volume performance.
  • Drive media effectiveness and efficiency for all brands. Provide guidance on opportunities to optimize or improve marketing effectiveness and efficiency by leveraging Growth Drivers Models.  Recommend appropriate tools to measure marketing campaigns effectiveness and ROI (i.e. marketing mix, etc.) according to level of investment, stakes and Bel Group requirements

 

3.    Lead local ad hoc research and support global brands initiatives in France & Benelux

  • Bring a strategic support to the local teams on local brand strategies, portfolio strategy … and provide clear point of view on next steps (go/no go, recommended improvements…)

This may include (not exhaustive):

  • Consumer understanding projects: U&A, Segmentation, Drivers & barriers, Ethnography, Social intelligence
  • Shopper understanding projects (multi-channel): Path to purchase, Category understanding, RGM, Price & Promo analytics, Merchandizing tests
  • Brand, Communication / Media projects: BHT, Brand Audit, Media & Touch points Optimization, Pre & Post Tests
  • Innovation / Renovation projects: idea screeners, concept, product, packaging tests, post launch analysis
  • Trends and Foresights: local workshop facilitation leveraging global trends supports developed by the SI team, local insights sharing to feed global strategies, roll out of Bel knowledge management platform (Wikibel)

 

4.    Lead and coach the local SI Manager

  • Inspire, Coach, challenge and support to thrive and deliver excellence
  • Build development plans for the team to grow their skillset in alignment with the company needs and vision for the Strategic Insights department

 

5.    Contribute to the Strategic Insights full team life and mission: 

  • Responsible for transversal projects in the SI Community and Share business cases and best practices with other members across the globe.
  • Roll out & amplify SI global programs such as: Brand Health Tracker, Localization of global trends, Business Analytics programs etc.

 

Performance Expectations

Ability to gain the trust and respect of coworkers and senior leadership across the organization Quality, accuracy, timeliness, reliability, and thoroughness of work performed.

 

PROFILE / SKILLS

 

Education & Experience:

  • Minimum 10 years of experience and expertise as business analyst & consumer insights with a strong focus on business analytics, in FMCG space.
  • Experience working with data and data providers such as Circana/ Nielsen, Kantar, or loyalty cards analytic programs
  • Experience working in a multicultural, international environment / company is necessary.
  • Fluent in French and English.

 

Technical skills

  • Excellent analytical skills and experience manipulating large, complex datasets from multiple sources (Nielsen, IRI, etc.), coupled with solid business thinking.
  • Expertise in ad hoc research
  • Affinity for visualizing data in a way that is relevant to answering specific business questions

 

Soft skills

  • Accountable, autonomous & proactive  
  • Strong business acumen
  • Strong capacity to connect the dots: Ability to translate data analysis into clear presentations with actionable insights and recommendations. Strong attention to detail and ability to see the strategic implications for the business in the big picture.
  • Excellent storyteller, leveraging effective & impactful communication skills
  • Enthusiast & energetic Team player, with a sharing & cross-fertilization mindset and strong collaboration skills - must be comfortable working with teams throughout the organization (horizontally and vertically), with drive and enthusiasm.
  • Solid Influencing skills – has a point of view, articulates it, and has the ability to influence senior leadership at local and global level.
  • Curious learner, with strong appetite for new tools and approaches (AI, DIY, etc.)
  • Eager to work with people from different countries and cultures
  • Flexible and agile, with capacity to overcome obstacles & create solutions when they don’t exist. Problem solving skills.

 

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