Product Line Manager W/M
il y a 1 mois
Job Description
Attracted by nature and outdoor sports?
Passionate about fashion, lifestyle or sneakers ?
Come join our Footwear Sportstyle team based at our headquarters in Annecy
Your main target :
- Develop product offers for its scope, corresponding to the expectations of target consumers,based on the brand strategy and the Business Division.
Your missions :
Audit of consumer market needs
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Identify trends, market needs, consumers, and retailers on the basis of the brand strategy and the Business Division.
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Carry out competitor studies in the universe relating to its scope
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Collect feedback from various consumer studies and databases to help develop product lines
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Build and lead own international network (experts, practitioners, retailers, communities, etc.) to increase knowledge of sports culture and evaluate future concepts.
Building the product offering
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Help draw up the product development strategy for its scope and deploy it on the basis of consumer and market expertise
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Help structure the product offering (NB: in tandem with merchandising) (see WSE specificity)
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Define the product story and the arguments of the product offering for the area concerned
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Produce product briefs, communicate them, get the teams on board and monitor the implementation of the product offering for its scope (NB: this is the core of the job, and all the missions feed into it)
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Organise market and consumer assessments of projects and products within the scope of the role
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Participate in product development project groups throughout the product creation chain
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Guarantee compliance with KPIs (minimum production, margins, lead times, etc.)
Presentation of the product offering
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Present the product offering to internal audiences (NB: example: SSL and Business Package) and external audiences (on request) and take an active part in new product launches
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Participate in the definition of communication and training tools
Tool administration
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Compile and ensure the accuracy of Product Line Management tools for its scope
Qualifications
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Needed Work Experience: Minimum 5 years experiences in a similar position (marketing and/ore merchandising)
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Education: Master’s degree in Marketing
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Foreign Language(s): proficiency in English
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IT Skills: : mastery of the Office Pack
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Specific Skills:
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knowledge in marketing, knowledge of products, market, activities.
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A interest and understanding of the “sneaker ‘s world”, fashion and lifestyle
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Additional Information
Permanent Contract, Full Time
Job based in Annecy (74), FRANCE
Potential Business trip in Europe, Asia and North America.
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