Metasearch and Paid Search Project Manager
il y a 1 semaine
The Global Digital Marketing team for Premium, Midscale & Economy is a commercially driven team delivering web direct revenue at a controlled cost.
We are a team of digital channel & ecommerce project experts leading the web direct commercial strategy & supporting regional eCommerce teams, overseeing overall commercial web direct performance; leveraging all digital channels, digital partnerships and tools to maximise topline revenue in the most cost effective way.
We are servicing, supporting and enabling all the brands and our loyalty programme, ensuring a full funnel approach in all our campaign activation through paid and owned channels.
Here is where your greatest challenge awaits you:
By joining the Customer Acquisition team within the Global Digital Marketing & Ecommerce department (Premium, Midscale & Economy division), you will be accountable and responsible for supporting the Senior Manager Paid Search & Meatasearch in managing the levers development strategy to support Regional teams responsible for activation.
Reporting directly to Senior Manager Paid Search & Metasearch, you will be working closely with Regional Customer Acquisition teams, internal and external partners to maximize performance and efficiency in accordance with the defined Customer Acquisition strategy
Your mission:
- Contributing to defining the strategy and guidelines for the Metasearch lever :
- Driving best-in-class Metasearch strategic project development, guidelines & processes
- Driving adaptation to the evolving environment through incrementality tests, automation, efficiency & scalability
- Driving development of advanced solutions and innovative features
- Driving strategic project developments for Metasearch with internal & external partners (price comparison sites, media platforms, tools, etc.):
- Driving & building the partnership development with internal & external partners
- Briefing, supervising, and challenging partners to seize new opportunities
- Being a force of proposal on the needs for developments in business models, partnerships and connectivity, integrating development needs reported by the hubs to support local strategies.
- Supporting the Senior Manager Paid Search & Metasearch in the management of major projects:
- Leading and being the entry point on dedicated transversal projects on behalf of the Customer Acquisition team
- Monitoring performance & budgets in alignment with business & financial objectives and driving evolution of dashboards to support Levers management
- Monitoring the impacts & driving synergies on the Metasearch & Paid Search levers in the evolving Digital Environment
- Working on connectivity with the Digital Factory teams within Accor to unlock competitive advantages across Metasearch partners
- Working hand-in-hand and participating in setting up support for Regional teams to guide them in the management of their Metasearch campaigns.
- Setting up regular calls with dedicated contacts in the hubs and setting up follow-ups.
- Creating and updating documents
- Supporting Regional Teams in evaluating the launch of new tests across Levers partners
And you?
- Confirmed experience in Metasearch lever management with a background within International Client(s) and/or Agency
- Experience in Paid Search lever management is a plus
- Experience in working with external partners
- Experience using digital optimization tools/solutions
- Strong analytical skills with target-oriented attitude
- Strategic & Anlaytical Problem solver
- Business & results acumen
- Ability to make clear explanations and recommendations
- Proactive, result-driven in fast paced environment
- Excellent communication skills
- Fluent in English + ideally other EU language
Accor dares to impact:
- the world
- We are committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
- On the tech side, we are committed to reducing the impact of digital technology across all our projects.
- your career:
- We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences.
- Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis.
- We value the richness of diverse nationalities represented, from various backgrounds, encompassing all the stories that make us who we are. We encourage diversity in personalities and professional paths. We know how to adapt to the specific needs of our employees, especially those with disabilities.
and also,
- Work from Everywhere: Personal access provided to over 500 coworking spaces, many of which are within our hotels.
- ALL - Heartist Program: Unforgettable stays and experiences at all Accor locations and partner venues worldwide.
- Heartist for Good Program: Commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours).
- An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities.
- Sustainable Mobility Package up to €700 for the use of "green" transportation, or 75% coverage of Pass Navigo (public transportation pass).
- €10 meal vouchers.
- A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents.
- And at our Issy les Moulineaux site: Collaborative workspaces, an employee restaurant, unlimited coffee, gaming and sports areas, a concierge service, and a park just across the street
Is this mission appealing to you?
Recruitment is all about people
Apply, and we will offer you:
- A meeting with our recruitment team to present the essential aspects of the position to you or guide you towards the role that may suit you.
- An interview with the team manager responsible for the role you are interested in.
- For some roles, you might also be required to complete an assessment (use case and motivation questionnaire.
- A final interview with our Human Resources team to discuss our Group's culture, work environment, training program, career prospects, as well as various benefits offered by the Group.
- A personalized feedback.
#accordigitalfactory
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