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African Fashion Ecommerce Marketing and Sales Manager
Il y a 2 mois
Responsibilities
DIGITAL MARKETING
- Connect Ananse to online audiences, especially targeting global audiences with an interest in Africa and African fashion
- Develop and implement digital marketing strategy to drive the acquisition of new merchants and customers on Ananse’s ecommerce marketplace platform
- Work with creative staff, agencies and other department heads to produce high quality multimedia marketing collateral and editorial content that is aligned to the brand and business imperatives
- Develop and implement marketing plans within budget requirements
- Develop and implement social media and digital content strategy
- Work with cross-functional teams to implement web and ecommerce content for product launches, lead generation campaigns, videos, customer education and SEO
ECOMMERCE SALES
- Develop and implement digital campaigns to achieve sales targets
- Implement demand generation programmes including email, paid media, social media, blog channels, paid search, SEO, affiliate programmes and other web-based marketing programmes
- Evaluate ecommerce campaign spend effectiveness to ensure positive ROI and data driven learnings for future campaigns
BRAND DEVELOPMENT
- Develop and implement branding initiatives and joint marketing partnerships consistent with the goals and objectives of the business
- Define and implement consistent Ananse brand personality and editorial voice across different channels: ecommerce website, social media platforms etc, and ensure editorial content on website and social media appeals to the Ananse target market
COMMUNICATIONS
- Develop and implement communications plan across all relevant communications channels (online and offline) to reach appropriate target audiences
- Secure PR/earned media coverage from local and international media to build awareness and reputation of Ananse among the target audience
GENERAL MANAGEMENT
- Manage marketing and ecommerce sales team and provide leadership at management level
- Develop and deliver marketing training to support targeted and current fashion merchants on the ecommerce marketplace platform
- Manage external marketing partners and stakeholders including agencies
- Provide the CEO and management team with input into strategic plans for the business
Requirements
- Bachelors or Masters degree or MBA with a specialisation in Marketing
- Minimum 5 years’ work experience in a fashion e-commerce marketing and sales management role
- Good understanding of fashion ecommerce marketplaces
- Strong fashion social media and digital content experience
- Strong proficiency in internet marketing techniques, technologies and solutions
- Excellent writing, editing and public relations skills
- Fluency in French would be a distinct advantage
- Strong negotiation, conflict resolution and people management skills
- Highly effective project management, prioritisation, multi-tasking and time management skills
- Strong data and analytical skills with demonstrated ability to drive marketing and business KPIs in a complex multi-stakeholder environment
- Strong entrepreneurial mind-set and problem-solving capabilities with a record of finding feasible solutions to complex problems in an environment with incomplete information and tight timelines
- Business proficiency in both English and French would be an advantage
- Willingness to work outside of normal working hours and travel in Africa
- An affinity, love and connection to the African diaspora and African Fashion preferable
